China Marketing Blog

A Simple Guide To Advertising On Youku

Youku logo

China has a unique online television (OTV) content ecosystem unlike any other market in the world. Nearly all branded content (both foreign and domestic) is available online through multiple OTV platforms, such as Youku Tudou, iQiyi, Sohu, and Tencent.

Everything You Need To Know About Tmall Global

Tmall lgog

China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years.

The Anatomy of a Baidu Search Results Page

Baidu logo
In Baidu search results pages, there are just tons of different options, and it can be confusing for people new to marketing on Baidu. We’ve prepared some simple screenshots to help you understand it all:
  • Baidu paid search features
  • Other Baidu advertising options
  • Baidu’s own platforms (wiki, documents, etc.)

What Is The State Of Mobile Search In China?

Man holding a mobile phone

Chinese netizens are slowly moving from desktop search to mobile search. There’s no real debate about that.

What Chinese marketers are currently grappling with is how to invest in a marketing mix that gives netizens what they need on mobile, delivering the right search results and content in a consistent format.

How Can Weibo Be Used For Marketing?

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Sina Weibo, commonly known just as Weibo, is often compared to Twitter. Indeed, to help Western marketers understand Weibo it is often termed ‘China’s Twitter’.

An Analysis of the Top 300 Western Brands in China by Bomoda

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Five years ago the luxury fashion market in China had around an 8% global market share. Today that global market share stands at 30%. China is now the largest luxury market in the world.

A Guide to WeChat's Public Accounts Marketing System

A simple and straightfoward guide to understanding WeChat's public accounts marketing platform. 


Everything You Need To Know About WeChat Public Accounts

WeChat logo

WeChat is a phenomenon. In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing.


What Third Party Payment Options Are There In China?

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According to consultancy McKinsey, China is set to overtake the United States as the world's largest online retail economy in 2014. Data from Chinese consultancy group iResearch showed that online and mobile payments rose 47% last year to roughly US$873 billion.

What Is An ICP License and Does Your Company Need One?

There has been a common question recently that many clients have asked us. This question has been asked in many forms.

Some examples include: