China Marketing Blog

5 Chinese Search Engines You Need to Know About

Qihoo 360 Search so.com

There are five well-known search engines in China, but two of them make up around 84% of the market share. Baidu (百度) and 360 Search (360搜索) are the undisputed market leaders of online search in China, in both users and market share.

Baidu Marketing: What Is Website Portrait?

Baidu logo

Baidu’s marketing centre regularly updates users about new services that they provide. These updates are always in Chinese and so can sometimes be missed by English language marketers.

How To Use QQ For Marketing FAQ

QQ logo

There are any number of social platforms in China that can be used for marketing. But if you live in China, have a business in China, or are simply interested in how Chinese people communicate online, then QQ is one of the main social media platforms you should learn about.

China Tourism: How Baidu Can Help Marketers

Baidu logo

Previously I blogged about what marketers need to know about the tourism industry in China. I want to follow that up by specifically looking at how Chinese travellers use Baidu when planning a trip.

Some interesting information from Baidu’s Data Centre clarifies some of my previous insights into how Chinese tourism is developing. An analysis of travel-related search data from 2013 highlights how Chinese tourists research and plan their travels online.

 

China Tourism: What Marketers Need To Know

Two Chinese tourists using a mobile phone

According to analysts, in fifteen years the Chinese middle class will reach 800 million, up from 300 million today. Over the next five years, affluent Chinese consumers will grow from four million to 20 million.

How Does A Foreigner Set Up A Startup In China?

Startup School with Mark Zuckerberg

If you are an entrepreneur and you are thinking of doing business in China, then maybe setting up your company in Mainland China is the way forward. But is it a viable option? 

Recently I spoke to two entrepreneurs to get their thoughts on the subject. Both have education startups, but have gone down different paths. 

52 Chinese Brands You Ought to Know

Image via www.eonline.com 

China’s middle class has become more demanding. They are no longer satisfied with fake products and copies of western brands and products. Chinese firms now have to develop and innovate to satisfy this demand.

Nanjing Marketing Group's #CultureCode

Nanjing Marketing Group has participated in SlideShare's #CultureCode campaign. Below you can see a presentation of the vision, culture and values that represent Nanjing Marketing Group.

 

How To Pick The Right Chinese Name For Your Company

Chinese and English brand names for Coca Cola

Image from iResearch.cn

 

As many brands go global they want to take a slice of the Chinese pie. One of the biggest considerations when moving into the Chinese market is the language barrier. This means having to carefully consider what Chinese name to give your company.