There are any number of social platforms in China that can be used for marketing. But if you live in China, have a business in China, or are simply interested in how Chinese people communicate online, then QQ is one of the main social media platforms you should learn about.
Previously I blogged about what marketers need to know about the tourism industry in China. I want to follow that up by specifically looking at how Chinese travellers use Baidu when planning a trip.
Some interesting information from Baidu’s Data Centre clarifies some of my previous insights into how Chinese tourism is developing. An analysis of travel-related search data from 2013 highlights how Chinese tourists research and plan their travels online.
If you are an entrepreneur and you are thinking of doing business in China, then maybe setting up your company in Mainland China is the way forward. But is it a viable option?
Recently I spoke to two entrepreneurs to get their thoughts on the subject. Both have education startups, but have gone down different paths.
Nanjing Marketing Group has participated in SlideShare's #CultureCode campaign. Below you can see a presentation of the vision, culture and values that represent Nanjing Marketing Group.