According to consultancy McKinsey, China is set to overtake the United States as the world's largest online retail economy in 2014. Data from Chinese consultancy group iResearch showed that online and mobile payments rose 47% last year to roughly US$873 billion.
Qihoo 360 is China’s leading internet browser and security software suite. It is the mainland's fastest-growing online search service and undisputed number one internet security provider.
In the space of two years, Qihoo has grown its search engine from nothing to 25% market share, claiming second spot in the market.
The China Internet Network Information Center (CNNIC) recently published their bi-annual report. It is the Chinese government’s 34th Statistical Report on Internet Development in China (report in Chinese).
In the past few years, more Chinese have started to move around the world for business and pleasure. 250,000 Chinese students now study at American universities. Another 100,000 students study in Europe.
There are any number of social platforms in China that can be used for marketing. But if you live in China, have a business in China, or are simply interested in how Chinese people communicate online, then QQ is one of the main social media platforms you should learn about.
Previously I blogged about what marketers need to know about the tourism industry in China. I want to follow that up by specifically looking at how Chinese travellers use Baidu when planning a trip.
Some interesting information from Baidu’s Data Centre clarifies some of my previous insights into how Chinese tourism is developing. An analysis of travel-related search data from 2013 highlights how Chinese tourists research and plan their travels online.