Chinese netizens are slowly moving from desktop search to mobile search. There’s no real debate about that.
What Chinese marketers are currently grappling with is how to invest in a marketing mix that gives netizens what they need on mobile, delivering the right search results and content in a consistent format.
A simple and straightfoward guide to understanding WeChat's public accounts marketing platform.
According to consultancy McKinsey, China is set to overtake the United States as the world's largest online retail economy in 2014. Data from Chinese consultancy group iResearch showed that online and mobile payments rose 47% last year to roughly US$873 billion.