China Marketing Blog

Everything You Need To Know About WeChat Public Accounts

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WeChat is a phenomenon. In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing.


What Third Party Payment Options Are There In China?

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According to consultancy McKinsey, China is set to overtake the United States as the world's largest online retail economy in 2014. Data from Chinese consultancy group iResearch showed that online and mobile payments rose 47% last year to roughly US$873 billion.

What Is An ICP License and Does Your Company Need One?

There has been a common question recently that many clients have asked us. This question has been asked in many forms.

Some examples include: 

Why Use 360 Search Marketing Platform?

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Qihoo 360 is China’s leading internet browser and security software suite. It is the mainland's fastest-growing online search service and undisputed number one internet security provider.

In the space of two years, Qihoo has grown its search engine from nothing to 25% market share, claiming second spot in the market.

CNNIC 34th Statistical Report on Internet Development in China

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The China Internet Network Information Center (CNNIC) recently published their bi-annual report. It is the Chinese government’s 34th Statistical Report on Internet Development in China (report in Chinese).

How to Target Chinese Consumers Outside China

In the past few years, more Chinese have started to move around the world for business and pleasure. 250,000 Chinese students now study at American universities. Another 100,000 students study in Europe.

5 Chinese Search Engines You Need to Know About

Qihoo 360 Search

There are five well-known search engines in China, but two of them make up around 84% of the market share. Baidu (百度) and 360 Search (360搜索) are the undisputed market leaders of online search in China, in both users and market share.

Baidu Marketing: What Is Website Portrait?

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Baidu’s marketing centre regularly updates users about new services that they provide. These updates are always in Chinese and so can sometimes be missed by English language marketers.

How To Use QQ For Marketing FAQ

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There are any number of social platforms in China that can be used for marketing. But if you live in China, have a business in China, or are simply interested in how Chinese people communicate online, then QQ is one of the main social media platforms you should learn about.

China Tourism: How Baidu Can Help Marketers

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Previously I blogged about what marketers need to know about the tourism industry in China. I want to follow that up by specifically looking at how Chinese travellers use Baidu when planning a trip.

Some interesting information from Baidu’s Data Centre clarifies some of my previous insights into how Chinese tourism is developing. An analysis of travel-related search data from 2013 highlights how Chinese tourists research and plan their travels online.