China Marketing Blog

The Anatomy of a Baidu Search Results Page

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In Baidu search results pages, there are just tons of different options, and it can be confusing for people new to marketing on Baidu. We’ve prepared some simple screenshots to help you understand it all:
  • Baidu paid search features
  • Other Baidu advertising options
  • Baidu’s own platforms (wiki, documents, etc.)

What Is The State Of Mobile Search In China?

Man holding a mobile phone

Chinese netizens are slowly moving from desktop search to mobile search. There’s no real debate about that.

What Chinese marketers are currently grappling with is how to invest in a marketing mix that gives netizens what they need on mobile, delivering the right search results and content in a consistent format.

How Can Weibo Be Used For Marketing?

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Sina Weibo, commonly known just as Weibo, is often compared to Twitter. Indeed, to help Western marketers understand Weibo it is often termed ‘China’s Twitter’.

An Analysis of the Top 300 Western Brands in China by Bomoda

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Five years ago the luxury fashion market in China had around an 8% global market share. Today that global market share stands at 30%. China is now the largest luxury market in the world.

A Guide to WeChat's Public Accounts Marketing System

A simple and straightfoward guide to understanding WeChat's public accounts marketing platform. 


Everything You Need To Know About WeChat Public Accounts

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WeChat is a phenomenon. In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing.


What Third Party Payment Options Are There In China?

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According to consultancy McKinsey, China is set to overtake the United States as the world's largest online retail economy in 2014. Data from Chinese consultancy group iResearch showed that online and mobile payments rose 47% last year to roughly US$873 billion.

What Is An ICP License and Does Your Company Need One?

There has been a common question recently that many clients have asked us. This question has been asked in many forms.

Some examples include: 

Why Use 360 Search Marketing Platform?

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Qihoo 360 is China’s leading internet browser and security software suite. It is the mainland's fastest-growing online search service and undisputed number one internet security provider.

In the space of two years, Qihoo has grown its search engine from nothing to 25% market share, claiming second spot in the market.

CNNIC 34th Statistical Report on Internet Development in China

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The China Internet Network Information Center (CNNIC) recently published their bi-annual report. It is the Chinese government’s 34th Statistical Report on Internet Development in China (report in Chinese).