Our approach to content marketing & search engine optimization may be a bit different than what you expect.
We strongly believe that content is king, but we also know that simply putting great content on a website & using Google-friendly SEO tactics is not likely to work well in China.
What do we do instead?
- Gain a strong understanding of the brand to be promoted and target consumers.
- Spread high-quality positive information about brands online. We make use of influential blogs, wikis, forums & other platforms to provide readers with content that is valuable, accurate & positive.
- Write content tailored to social platforms such as WeChat. Why? Unique content thrives on WeChat but is more easily plagiarized on the open Internet.
- Provide informative content on the website, and optimize it to sell.
- And, yes, we also make technical adjustments to website to optimize for search engines.
In short, we put people way up top and create content they'll love. Then we spread the content in a way that builds trust & social interaction.