Chinese Social Media Marketing

Chinese social media is like another world. The platforms are different and consumers behave differently.

Nanjing Marketing Group has provided Western businesses with a comprehensive Chinese social media marketing service since 2008. We work on many Chinese social platforms, including WeChat, Weibo, QQ, Youku and others.

Why work with us?

  1. Social marketing is about communication. Our team is born & raised in mainland China, and we know how to talk to Chinese consumers & influencers. 
  2. We are idea people. We will help you understand the market and present creative solutions.
  3. Proven results in Chinese social advertising, strong testing & optimization functions.
  4. Broad experience in multiple industries: e-commerce, travel, education, health, software and more. We've done it all.
  5. We provide full service Chinese digital marketing, integrating social & search marketing with top-notch content creation.

Chinese social marketing cycle

Our China Social Marketing Capabilities

We've got you covered!

  • Consumer research
  • Competitor research
  • Strategic planning
Account Setup
  • WeChat & Weibo account setup.
  • No Chinese business entity required.
  • Quick, convenient processes.
Analytics & Reporting
  • Transparent sharing of data.
  • Insightful analysis.
  • Weekly reports shared via Dropbox. Customizable.
Organic Social
  • Unique & creative content.
  • Daily interaction with followers.
  • Aggressive outreach to gain influencers & followers.
  • Quick responses to potential customers (social customer support).
Social Advertising
  • WeChat influencer campaigns.
  • Weibo advertising.
  • WeChat advertising.
  • WeChat mini-site, payment & store setup.

Clients Love Us

Nanjing Marketing Group specializes in serving Western clients. We run successful campaigns
for businesses in many different industries. Many of our clients are agencies themselves.

  • Planned & implemented a comprehensive social campaign, including several Weibo advertising & organic marketing.
  • Achieved 10,000 real followers within a month.
  • Proactively tested & optimized marketing efforts based on shifting conditions.
  • Lead social student recruitment for University of New South Wales Global division on 4 Chinese social platforms: WeChat, Weibo, QQ, Baidu Tieba.
  • Closely integrated our team with UNSW since 2013.
  • Sales-focused social & affiliate marketing for a small-business e-commerce shop.
  • Ramped up sales from 0 to 50/month on a very tight budget.