中文营销必读

China marketing updates for March 15, 2019: what drives “new consumption” in China, who’s more likely to succeed on Douyin and what might stand in you ... [read more]
China marketing updates for March 8, 2019: how to build a podcast following in China, what happened to WeChat’s latest competitors, and which platform ... [read more]
China marketing updates for March 1, 2019: authenticity on Chinese social media, search ads face major decline, Starbucks' cup becomes an overnight se ... [read more]
China marketing updates for February 22, 2019: how important social media’s become for shaping family life in China, how many transactions were made o ... [read more]
China marketing updates for Feb 15, 2019: Dolce&Gabbana in the spotlights again, what we learnt about Chinese consumers from Chinese New Year data, wh ... [read more]
China marketing updates for Jan 31, 2019: the most popular products purchased for Chinese New Year, new standardized live-streaming regulations, Peppa ... [read more]
China marketing updates for January 24, 2019: a guide to a shopping-recommendation platform, what happened to Bing, why “Baidu is dead”, and more. ... [read more]
China marketing updates for January 18, 2019: WeChat making travel smoother for its users, a new video-based messenger rolled out by Douyin, governmen ... [read more]
China marketing updates for Jan 11, 2019: mini-programs take over Chinese platforms, a huge change from regular e-commerce to “social e-commerce”, sho ... [read more]