Comprehensive Chinese SEM: Baidu, 360 & Sogou Pay Per Click Advertising

Both in China & abroad, search marketing is a powerful way to drive online conversions.

Nanjing Marketing Group has provided Western businesses with a comprehensive Chinese search advertising service since 2008. We work on China's 3 main search engines: Baidu, 360 (Qihoo) and Sogou.

Why work with us?

  1. We will optimize your campaign all the way from the keywords to the conversion process.
  2. Our bilingual pay per click account managers have years of experience managing search advertising campaigns for Western SMEs.
  3. We are idea people. We plan campaigns from the ground-up and constantly test.
  4. We are a tight-knit team, able to provide ample attention to each partner. (We especially enjoy working with other agencies.)
  5. Broad experience in multiple industries: e-commerce, travel, finance, education, B2B, software, consumer apps and more. We've done it all.
  6. Besides regular Chinese SEM activities, we're able to spread the word on social media, build brand reputation via content marketing, and even provide real-time customer support to consumers.

PPC Optimization from Search to Purchase


Our Chinese Search Engine Marketing Capabilities

We've got you covered!

  • Keyword research
  • Ad creative writing
  • Account structure buildup
  • CRO advice
Account Setup
  • Fewer hassles. We've been doing foreign SEM account setup in China for over 10 years.
  • Own your account, no "locked" accounts.
  • Convenient payment methods - PayPal, credit card, wire transfer.
Analytics & Reporting
  • Search ads configured to pass data to Google Analytics or other platform(s).
  • Advice on Google Analytics configuration to suit Chinese SEM.
  • Weekly reports shared via Dropbox. Customizable.
  • Keyword expansion & monitoring
  • Bid adjustment (manual or Adobe Media Optimizer)
  • Targeting optimization (Ex: Chinese regions, time of day/week)
  • Display network advertising
  • Remarketing
Related Services
  • Full-service landing page creation and hosting.
  • On-site SEO audit
  • Brand SEO
  • Customer service
  • Social advertising

Clients Love Us

Nanjing Marketing Group specializes in serving Western clients, both big and small. Many of our clients are agencies themselves.

"NMG has been a great partner to complement Microsoft Store’s global paid search efforts in an otherwise challenging market. NMG is able to quickly adapt to changes with consistent results, while their knowledgeable staff is quick to respond, willing to help, and always on the lookout for testing and growth opportunities."

BEN CARSON, Global SEM Manager, Microsoft

"Nanjing Marketing Group delivered a professional and efficient service while managing our CPC campaigns in what would have been a very problematic market to service remotely."

ANTHONY LEE, Digital Marketing Director, INTO

"Nanjing Marketing Group​ was instrumental in helping us navigate a complex CPC project and worked closely with us to optimize our results. They are an invaluable partner in our CPC marketing efforts."

AMBER TRENDELL, Marketing Director - International Programs, Autotask

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