China Marketing Blog

Marketing to LGBT+ Individuals in China

China is truly unlike anywhere else in the world. While it tries hard to modernize and keep up the pace with (if not tread slightly ahead of) the Western world, there are some areas that is seems to have little to no interest in progressing. Living in China as a Queer individual (a term that has recently gained momentum in replacing the umbrella term of “LGBTQ+”) is not easy. In fact- homosexuality and homosexual acts were only decriminalized in China as recently as 1997 and declassified as “mentally ill” as recently as 2001.

Mobile App Usability Testing in China – Case Study With iOS App Bazaart

If you localize your mobile app for China, how can you know if Chinese users are really going to like it?

We helped test the iOS app Bazaart with Chinese users and wrote up this post about it.

This post will show you:

  1. How to do a simple usability test with five Chinese users.
  2. What the tests showed for Bazaart in-particular (some tips will be relevant to other readers too).


How to Build a Podcast Following in China - An Interview With American Influencer Tyler Christler

We previously introduced four Chinese podcasting platforms and then followed up with a long post about monetizing content on Ximalaya- China’s biggest podcasting platform.

Today I interviewed Tyler Christler to get some tips on how to build a podcast following in China.

Intro to SMZDM - Chinese Shopping Recommendation Site for a Male Audience

 “什么值得买?” (Shenme Zhide Mai) means “what is worth buying?” It’s abbreviated as “SMZDM" for short. How could you pronounce that to make it easier to remember? How about “smooz-doom”?

SMZDM is a website and app that helps people find good deals on both physical and digital products.

If you have a website that sells products to Chinese consumers, it’s worth having some presence on SMZDM. Before deciding on how you might use SMZDM, it’s best to gain a basic understanding of how it works!


We're hiring

If you know anybody that would love our company culture and has skills in Chinese digital marketing of any type, send them our way.

Why work with us?

We’re looking for people that are special.

If you love marketing, there are many places you could work. But why would you want to work at some little agency called Nanjing Marketing Group?

How to Monetize a Podcast in China with Ximalaya

We had several readers who contacted NMG following our previous post about distributing a podcast on Chinese platforms. They wanted to know more, and the most important question was: “Can I make money with a podcast in China?

The answer is yes!

In this post we will focus on how to make money by publishing a podcast on the most popular platform: Ximalaya. For our purposes, we consider a podcast to be any audio production other than audiobooks.

How Do Affluent Chinese Families Make Their Holiday Plans?

It was 20th May, of this year, and I found myself sitting across from the president of Club Med; the venerable holiday-resort brand beloved of Europeans. His name is Henri Giscard d'Estaing and we were present for the official opening of the Club Med Joy View Golden Coast, a resort four hours from Beijing, on the coast of Qinhuangdao.

Q&A: How Can I Get Into the Chinese E-Commerce Market With a Budget Under 500 USD?

 In your view, is there any way for a small western brand without Chinese speaking staff to get into the Chinese e-commerce world? I mean, even a small foothold?...

What are the e-commerce marketing tools that are doable for a non-Chinese staff that can't constantly keep up with every trend?

My assumption is that none of this can run very well with all those limitations. But is it possible to run "reasonably" well enough to at least get a foothold? And if so, how? Thanks for any insights.

How Come There Hasn't Been an Explosion of Chinese Cultural Exports in the West Like There Was for Japan?

In the August 7th, 1982 edition of the New York Times, there was printed a flashy headline: CULTURE OF JAPAN BLOSSOMING IN AMERICA.

The article quoted a Richard Lanier, director of the Asian Cultural Council, who said: "American awareness of and appreciation for Japanese culture is greater than it ever has been."

Q&A: Chinese Customers Keep Crashing Our Rental Cars, What Should We Do?

“Here is something I'd love to hear your thoughts about: Our company offers car rental services and a good chunk of our customers are Chinese. That's great, we even have a Chinese language version of the website, we accept Alipay and Tenpay and so on.