China Marketing Blog: Consumer Behaviour

Brands all over the world gain momentum with campaigns showing support for the LGBT community. What’s the right strategy for marketing to LGBT individ ... [read more]
In Chinese families, children play key roles in determining destination, experiences, and hotels. Learn what else you should know about how affluent C ... [read more]
Google is blocked in China. However, there are four big Chinese search engines you should consider for a search marketing campaign. ... [read more]
We share a story of how Chinese photography studio turned our team members into Barbie dolls. It's certainly a way to learn what beauty standards in C ... [read more]
WeChat released a report on what changed in the mobile payment industry lately - the claim to reveal "little-known industry secrets". Dig in! ... [read more]
Chinese consumers are famously untrusting of new brands. Using a 'brand trust profile' is a simple framework for figuring out how to win over their tr ... [read more]
Have you ever wondered why Chinese people don't miss Facebook? I did. But I went to China, discovered WeChat and never looked back. Want to know why? ... [read more]
Results from a survey of one hundred Chinese students, along with insights and analysis. Covers students' challenges with language, culture, food, acc ... [read more]
Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to English corner. It’s the digital era now! ... [read more]