China Marketing Blog: Consumer Behaviour

“Our target customers are fluent in English so we don’t plan to translate our content into Chinese.” ... [read more]
I thought you might like this Chinese-language infographic about how expensive foreign brands are for Chinese consumers, so I translate ... [read more]
Due to the increase in the average income level of Chinese citizens, more and more Chinese people can now afford to study abroad. ... [read more]
On Chinese websites, chat boxes are ubiquitous. Chinese consumers are accustomed to having a chat feature available, and they expect customer service very quickly, if not instantly. ... [read more]
Somebody recently asked me: Would Baidu's advertising platform would be a good way to reach Chinese-reading Internet users based in Australia? ... [read more]
When entering the Chinese market, choice of domain name is often one of the first decisions that will need to be made. It’s a decision that shouldn’t be made lightly. ... [read more]
Along with the explosive popularity of the TV program “If You Are the One”, Chinese dating websites have grown by leaps and bounds as wel ... [read more]
Are you selling any Mobile phone accessories or related phone services online? Are you planning to sell your products in China? ... [read more]
QQ recently reported about Ding Hui, the first "black" player on a national team.  The story is in Chinese but has pictures.  The first two ... [read more]