Last Friday I got an email from work telling me to wear an item of green clothing the following Monday. The reason? Well, because it was St Patrick’s Day of course.
Being British I duly obliged with the request, but it got me thinking about the marketing of festivals and public holidays in general. I’ve been living in China now for two and a half years and I know that the Chinese like to celebrate some of the Western traditional holidays. But I wanted to find out about the marketing of Chinese festivals.
The year of the horse
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