China Marketing Blog: How-to

Taobao is the world’s largest online shopping website. It is a C2C & B2C platform on which most goods are sold at a fixed price. ... [read more]
Somebody recently asked me: "We are currently asking a freelancer to do English-to-Chinese translation on the content found on our main website. I wonder if SEO keyword research could be done now so that we can pass on the info to our translator so that he can keep in mind the various keywords he should use when translating the materials. Or is it more efficient to do this as well as rest of SEO when the Chinese website is up and running? ... [read more]
For an SEO project, it's important to check up on a regular basis and make changes where needed. For most projects, I do this on a weekly basis. ... [read more]
Last week I posted about how to generate a list of Chinese keywords for SEO purposes. Following up on that, I'd like to give some tips on how to evaluate that list of keywords. Which keywords should be used and which shouldn't?   ... [read more]
Somebody recently asked me how they should go about creating a list of potential keywords for their Chinese SEO campaign. ... [read more]
This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji or 百度统计. ... [read more]
Inbound marketing usually involves the posting of content on other websites in order to promote a target business. The content will almost certainly contain a link back to the target business. ... [read more]
At Nanjing Marketing Group, we do a lot of PPC management, mostly for Baidu. A typical first email from a potential client of ours goes something like this: ... [read more]
As of January 2011, there were 160 million online shoppers in China (CNNIC report from Jan 2011). ... [read more]