China Marketing Blog: Marketing Strategy

Brands all over the world gain momentum with campaigns showing support for the LGBT community. What’s the right strategy for marketing to LGBT individ ... [read more]
Shenme Zhide Mai (什么值得买) translates to “What’s Worth Buying?” It’s a platform that helps people find good deals on both physical and digital prod ... [read more]
In Chinese families, children play key roles in determining destination, experiences, and hotels. Learn what else you should know about how affluent C ... [read more]
Entering China’s market does not mean you need to invest as much as Starbucks or Coca-Cola. We explain how to get into the Chinese e-commerce market w ... [read more]
Chinese companies are quick-learners and they certainly keep up with overseas competitors. Unlike twenty years ago, it’s much more difficult now to wi ... [read more]
Bullet Messaging is the app that reportedly threatens WeChat’s prominence. It’s become the most downloaded app in China in just two weeks. But does it ... [read more]
China has created valuable startups faster than any other country over the past five years. China's unicorns are worth a combined US $628.4 billion. W ... [read more]
Luckin Coffee has challenged Starbucks's place on the market, or so media outlets say. What is Starbucks true standing in China? Learn more about thei ... [read more]
Google’s re-entry has been one of the most discussed topics lately. Google can win big, and that could result in a big change for marketing in China. ... [read more]