China Marketing Blog: Marketing Strategy

What does it take for a travel company to make over 100 million RMB in yearly revenue in China? Zanadu is a high-end travel service provider that win ... [read more]
Western brands have innate advantages of being associated with quality, creative, and original products. But these advantages must be allied with good ... [read more]
For China SEM, Baidu isn't the only search engine in town. 360 Search is performance-driven, targets different demographics and may even be cheaper. L ... [read more]
Mesut Özil already joined Douyin! Learn how you can use worldwide the most downloaded short-video app for your marketing campaign in China. ... [read more]
Read about a lesson we learnt doing live-streaming in China. ... [read more]
Luckin Coffee became a hit in China basically overnight. They clearly want to become the Chinese Starbucks, but better. Read about their marketing str ... [read more]
WeChat's mini-game Jump Jump draws a lot of attention having introduced in-game ads. Nike and McDonald's were the first brands to jump in. Find out ho ... [read more]
Brands in China invest in KOL marketing more every year. Learn how to find an influencer perfect for your brand and how to work with them. ... [read more]
We chose four marketing campaigns launched for Chinese New Year we liked most. They are creative, smart and perfect for China's market. ... [read more]