China Marketing Blog: Marketing Strategy

The post is brought to you by our guest author, Ivo Ganchev.   ... [read more]
When planning a marketing strategy for China market, it's good to know all the possible options. Live-streaming is definitely one of the latest market ... [read more]
Chinese consumers are famously untrusting of new brands. Using a 'brand trust profile' is a simple framework for figuring out how to win over their tr ... [read more]
Somebody asked me for some general advice on how to use social media for B2B marketing in China. ... [read more]
So you’re entering the China market soon. Should you hire an in-house team to do the marketing or hire an agency? ... [read more]
I’ve had the chance to see a lot of different organizations expand their marketing reach to China, and I’ve carefully watched the different organizational structures they use. ... [read more]
The 5 keys to success for implementing a Chinese-language marketing campaign, especially for digital marketing or market entry. ... [read more]
Very few clients come to us looking to advertise on niche platforms. They know about Weibo and about WeChat, which are great. ... [read more]
In the past two weeks I posted about the importance of viewing marketing as an investment, and setting the right goals. ... [read more]