China Marketing Blog: China Marketing Q&A

An interview with an American who has a following of over 140 thousand podcast followers on Ximalaya, China's most popular podcasting platform. He exp ... [read more]
Ximalaya is China's biggest podcasting platform and has several options for monetization. Users tend to be younger and are often willing to pay for co ... [read more]
Entering China’s market does not mean you need to invest as much as Starbucks or Coca-Cola. We explain how to get into the Chinese e-commerce market w ... [read more]
How to deal with Chinese tourists while simultaneously not offending them? One reader asked what to do about Chinese rental car customers who are invo ... [read more]
For China SEM, Baidu isn't the only search engine in town. 360 Search is performance-driven, targets different demographics and may even be cheaper. L ... [read more]
An introduction of the most popular online radio platforms in China that can be also used for podcasting, especially in the education industry. ... [read more]