China Marketing Blog: Search Engine Marketing & Search Engine Optimization

Here's an updated guide that answers all of the common questions we get about website localization and SEO in China. ... [read more]
Google’s re-entry has been one of the most discussed topics lately. Google can win big, and that could result in a big change for marketing in China. ... [read more]
Google is blocked in China. However, there are four big Chinese search engines you should consider for a search marketing campaign. ... [read more]
For China SEM, Baidu isn't the only search engine in town. 360 Search is performance-driven, targets different demographics and may even be cheaper. L ... [read more]
In this post, we answer a frequently asked question: what do you need to do to launch a successful Baidu search engine marketing campaign. ... [read more]
This article shows how to keep track of your Baidu keywords results - after all the goal of SEO is to rank well for keywords that people search for. ... [read more]
A guide to Sogou's various search ad formats, including brand-building ads, cost per click ads and extensions. ... [read more]
A guide to the various ad formats on 360 Search engine, including ad extensions, Brand Express ads, text ads and image ads. ... [read more]
A full list of Baidu search ad types & ad formats, including default ads, text-link extensions, click-to-call buttons, Brand Zone and other formats. ... [read more]