China Marketing Blog: Search Engine Marketing & Search Engine Optimization

6 ways that Baidu's May 2016 ad format changes will change things for advertisers. ... [read more]
Curious about what Baidu's pay per click interface looks like? ... [read more]
  One of the most common questions we get from our readers is about what’s required to setup an account on Chinese search engines.  To make life easier, we’ve put everything you need to know into one simple image. ... [read more]
Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market share to smaller competitors, particularly 360 Search and Sogou (搜狗).  While Sogou has been around since 2004, it wasn’t until recent years that it really started to take a bite out of Baidu’s search traffic:  ... [read more]
In Baidu search results pages, there are just tons of different options, and it can be confusing for people new to marketing on Baidu. We’ve prepared some simple screenshots to help you understand it all: Baidu paid search features Other Baidu advertising options Baidu’s own platforms (wiki, documents, etc.) ... [read more]