China Marketing Blog: Social Media

An interview with an American who has a following of over 140 thousand podcast followers on Ximalaya, China's most popular podcasting platform. He exp ... [read more]
Ximalaya is China's biggest podcasting platform and has several options for monetization. Users tend to be younger and are often willing to pay for co ... [read more]
Bullet Messaging is the app that reportedly threatens WeChat’s prominence. It’s become the most downloaded app in China in just two weeks. But does it ... [read more]
What does it take for a travel company to make over 100 million RMB in yearly revenue in China? Zanadu is a high-end travel service provider that win ... [read more]
Mesut Özil already joined Douyin! Learn how you can use worldwide the most downloaded short-video app for your marketing campaign in China. ... [read more]
Read about a lesson we learnt doing live-streaming in China. ... [read more]
WeChat released a report on what changed in the mobile payment industry lately - the claim to reveal "little-known industry secrets". Dig in! ... [read more]
WeChat's mini-game Jump Jump draws a lot of attention having introduced in-game ads. Nike and McDonald's were the first brands to jump in. Find out ho ... [read more]
Brands in China invest in KOL marketing more every year. Learn how to find an influencer perfect for your brand and how to work with them. ... [read more]