China Marketing Blog

What is WeChat? An Intro From On-The-Ground in China

When I first arrived in China all I expected WeChat to be was a Chinese version of Facebook – a place to connect with friends, chat, share pictures, etc. Little did I know it would be so much more than a social platform.

How to Build a Great Chinese ESL Website

For many Chinese, English skills are essential for connecting with the world. Since English language learners have different skill levels and goals, schools should find it tough to provide a one-fits-all service. This has resulted in a variety of ESL training methods.

The majority of foreign ESL companies already have qualified teachers, so what’s the next step for them to enter the Chinese market? Building a website! I’ll teach you the basics of creating a website that Chinese learners will love.


WeChat Analytics Walkthrough (2017)


WeChat Official Account admins have access to a range of data on user behaviour and content views. While it's considerably less than you can receive with Google Analytics, Baidu Tongji and other web analytics tools, it's still very useful.


Logging In

WeChat's analytics dashboard is part of the Official Account management area. 

Survey of 100 Chinese International Students: Challenges Faced During Study Abroad

China is the world’s largest source of international students. Over half a million enroll in foreign higher education institutions each year.

In our education marketing work, we get the chance to interact with thousands of students every month. We know that they face some major challenges. Not only in study itself, but also with friendships, culture and life. They also face challenges in the application process.

Chinese Names for Foreign Universities – What Can Go Wrong?

A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their brand names. When some students graduate from a famous foreign college, their neighbors and relatives back home may think they merely graduated from a diploma mill. Why? Because of a poor Chinese name translation.

The Complete List of Ways to Recruit Chinese International Students

In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program.

But nowadays, there’s a growing number of options for student recruitment available. From social marketing to live-streaming to study portal websites. I’m going to list them all here!

This is the one and only list you’ll need. As we find and test new methods, we’ll update the list, so bookmark it. If we’re missing something, contact us and we’ll add it.


B2B Social Marketing in China - Beginner's Introduction

Somebody asked me for some general advice on how to use social media for B2B marketing in China.

I’ll answer that here. This is a beginner-level post for marketers with little to no experience with China.

Now for some details about the project. The company in question provides environmental services to other businesses. It’s a large business, but has a small online presence in China. Let's call them “AB Envirobots”. (Just “Envirobots” is taken already!)

Where do Chinese Students Study English Online?

Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to English corner. It’s the digital era now! The way that Chinese students learn English has changed greatly! They are now much more inclined to learn English online.

In addition to the cheap price, the most important advantage of online learning is convenience. With a computer or mobile phone, everyone is ready to learn English, and the quality of learning isn’t much different from offline learning.

China Marketing - Agency or In-House?

So you’re entering the China market soon. Should you hire an in-house team to do the marketing or hire an agency?

I’m interested in your opinion, please leave it in the comments. First I’ll share my own.

I’ll share some of the pros and cons of each method, including a few hidden risks you might now have considered. Finally, I’ll talk about hybrid approaches.


2017 WeChat Official Account Verification Policies for Foreign Universities

This blog post is written by our lead social marketer Estrella Yang.




“Can we promote our university with WeChat in China?

This is a very common question from clients. Yes, everyone can promote their brand with China’s most popular social media marketing tool - WeChat. But using a verified WeChat official account will help you stand out.