US search marketing agency Point It was running a very successful global search campaign for Microsoft Store, but the only country they needed to activate was China. Nanjing Marketing Group ran the campaign for Baidu, 360 Search and Sogou.
We met and exceeded the 400% return-on-ad-spend targets, reaching peak returns of 1,200%.
“NMG has been a great partner to complement Microsoft Store’s global paid search efforts in an otherwise challenging market.
NMG is able to quickly adapt to changes with consistent results, while their knowledgeable staff is quick to respond, willing to help, and always on the lookout for testing and growth opportunities."
- Ben Carson, Global SEM Manager, Microsoft
“We are surprised how good your articles are. We are looking forward to more posts from you.”
- Bo Liu, Marketing Manager, Hybris SAP
Virtuzone helps foreign businesses setup companies in Dubai and UAE. They wanted to test the Chinese market by using Baidu ads. For tests like this, it can be a challenge to optimize the campaign well enough to stand out above the competition. We launched their Baidu search marketing in late 2018 by focusing on the highest-potential keywords. We also took care to adjust the message on Virtuzone's landing page. The campaign quickly reachied very positive results. Having proven that China’s a hot market, they followed up in early 2019 with a rapid business development expansion in China.
"Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. Wiktoria, Phoebe, Tait and the rest of the team have been very responsive to all our requirements, continually suggest improvements and always seek new ways to optimize our campaigns. Working with NMG has been a real pleasure and I look forward to expanding our collaboration over the months to come."
- Christian Voss Pedersen, Group Marketing Manager, Virtugroup
UNSW Global Pty Limited is a leader in global education, training and advisory services to individuals, the community, business, government and non-government organisations. UNSW Global is a not-for-profit and wholly owned enterprise of UNSW Australia (The University of New South Wales).
UNSW Global provides a range of professional services including:
UNSW Global delivers these services through a number of internationally renowned business groups, including UNSW Foundation Studies and UNSW Institute of Languages.
Nanjing Marketing Group has provided UNSW Global with marketing consultancy services in China since July, 2013.
St George International (SGI) is a language training school in London, England. Nanjing Marketing Group (NMG) has worked with SGI to improve their presence in China and their ability to communicate with Chinese Internet users. Read more in the case study.
Papa John's is a world-famous pizza brand headquarted in USA. They currently have over 4,000 locations worldwide.
NMG is Papa John's pay per click advertising partner for Northern China, as well as web analytics (Baidu Tongji and Google Analytics) support for Papa John's digital properties across all of China.
Kenes Group is a global organizer of medical and scientific conferences. NMG has helped them promote several conferences based in China, using Baidu paid search campaigns.
"It has always been a pleasure to work with NMG. NMG was the key to our success in China. Not only were they able to run a very successful PPC campaign but they even showed us where to save money in our campaigns, as well as advising us on our Chinese languages web pages.
We will always turn to NMG whenever we have any Baidu needs as they have proven time and again that they are professional through and through."
- David Gerecht, E-commerce Specialist, Kenes Group
Bredaquaranta is a high-end Italian interior design company and retailer of luxury furniture brands, focus on the best technical and aesthetic solutions to furnish all house interiors. They help their customers create the optimal living place, combining taste and practical needs of those who will live in it.
In coordination with CreativeFactory, Nanjing Marketing Group has managed their Baidu paid search campaign since the beginning of 2013 resulting in quality sales leads and raising of brand awareness.
"Working with Tait and his team at Nanjing for many years I can say they run an indispensable service for Western companies seeking to promote themselves in the Chinese market, always helping the client to improve his effort with technical and strategic advice."
- Daniele Viganò, Partner, CreativeFactory
Multinational cybersecurity company Palo Alto Networks wanted to grow their business in China. Their SEM department knew it would be hard to run search campaigns in China. Language aside, all the search engines are different, which makes even routine operation a challenge. The ads would need to be well-targeted, because they only sell large enterprise solutions. We launched and implemented Chinese search marketing campaigns for Palo Alto Networks since 2013, generating 1,700+ leads for enterprise firewall solutions so far.
Isles of Eden sea cucumbers, produced by BluBridge, are naturally raised in the Maldives.
Nanjing Marketing Group has provided market research services to them, uncovering insights about how Chinese consumers shop for sea cucumbers.
"Great job! Very actionable data."
- David Marrs, Chief Strategy Officer, BluBridge