Chinese Student Recruitment Solution

Looking for more student inquiries from China?

Nanjing Marketing Group provides an end-to-end education marketing service for Western universities that will help you:

  • Drive leads directly to your admissions team.
  • Build your brand in the minds of Chinese students and their parents.
  • Improve enrolment rates with communications on China's top social platforms.


Social media marketing on China’s top platforms: WeChat, Weibo & QQ.


Targeted paid search marketing on China’s top search engines: Baidu & 360.


If you haven’t promoted a Western educational institution in China before, you should know that there are many cultural, language and administrative barriers in the way.

With almost a decade of Chinese education marketing experience, we're able to help you maximize results!


Mini-site creation & optimization. We’ll adapt your content to the Chinese market, and ensure it loads quickly in China.


“Brand SEO” to provide potential students with accurate & positive information about your university on popular online platforms.


Contact us for a free consultation!

Chinese Education Marketing Checklist

We've got you covered!

  • Coverage on China's top social platforms.
  • Daily interaction with potential students.
  • Ad campaigns and events to drive growth.
  • Face-to-face matchmaker events.
Search Marketing
  • Precision search advertising campaigns.
  • Optimized to drive leads.
  • Keywords and bids closely monitored.
Web Content
  • Landing page or minisite creation.
  • Content writing to suit Chinese readers.
  • Hosting that's quick, even in mainland China.
  • Placement on wikis and other trustworthy platforms.
  • Positive, accurate & ample information for people that search your brand.
  • Own your brand's social & search accounts.
  • Google Analytics configuration.
  • Monthly reports shared via Dropbox.
  • Insights from our experienced team.

Recruiting Chinese Students Since 2008

Nanjing Marketing Group specializes in serving Western clients. We’ve worked with

over 30 education organizations since 2008.


"NMG delivered a professional and efficient service while managing our CPC campaigns in what would have been a very problematic market to service remotely."

ANTHONY LEE, Digital Marketing Director, INTO, International study specialists

Nanjing Marketing Group has managed UNSW Global’s Weibo & Baidu accounts since 2013, successfully building online communities for current and future students.

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