You are awesome at:
- Building and optimizing account structure;
- Performing ongoing paid keyword discovery, expansion and optimization;
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
- Optimizing copy and landing pages for paid search engine marketing campaigns;
- Performing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns;
- Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns;
- Providing regular suggestions on how to optimize and improve existing campaigns;
- Working with other team members, planning and coordinating your own tasks.
- Proven 2+ years’ SEM experience and success managing PPC campaigns across Chinese digital platforms;
- Strong analytical skills and experience generating SEM reports;
- Proficient at Google Analytics, Baidu Tongji and Microsoft Excel;
- Up-to-date with the latest trends and best practices in search engine marketing;
- Excellent understanding of SEO;
- Excellent communication skills in written English and daily conversation skills in English.
The following skills are not mandatory, but desirable:
- Relevant B2B lead generation and/or higher education-related experience;
- Experience in Weibo Fan Connect, WeChat Moments ads, Douyin News Feed ads and Zhihu News Feed ads;
- Experience in eCommerce.
We’re looking for people that are special.
If you love marketing, there are many places you could work- but why would you want to work at some little agency called “Nanjing Marketing Group?”
First, the bad news. It will be a challenge. Most of our clients are Western SMEs with limited budgets and little presence in China. They face Chinese competition that knows the environment better, moves with lightning speed and is willing to spend more of their budget on advertising.
But, still, we are here to help accelerate the spread of ideas and products across cultures, and into China in particular. Some of our clients really do have something special to contribute to the world. We’re connecting Chinese people with their dream post-secondary education; software to help businesses be more efficient; eco-friendly foods; and tools for commerce to name a few things. All things that are beneficial to China and the world.
Then, more bad news, there’s you. You’ll be expected to create a better version of yourself each two weeks. Your pace of learning about both marketing and other cultures cannot slow down. What some companies would have you do in 50 hours/week, we’ll expect you to do in 35.
The good news is that all of that can be done. We can improve ourselves, improve our teams, grow our clients and contribute to the world.