When entering a new marketplace, it’s good to know how it operates. There are details that may not seem obvious, and unknown factors that could be vital to gaining an advantage.

Understanding how the Chinese market operates is the key to success. China is very different and before launching a campaign it's worth taking the time to understand the market and not rely on simple assumptions.

Our recommendations can save you time and money.

There are insights that could increase efficiency and optimise the effort you put in. Most of all, you want to maximise your reach and increase sales, over the short and long term.  

Before you embark on a campaign there are questions you should be asking yourself:

  • Which marketing channels should I use?
  • How will Chinese consumers respond to my product?
  • Is there anything about my website that is unappealing and off-putting to Chinese customers?
  • What is it about my company that will make consumers want to buy from us instead of a competitor?


"Great job. Very actionable data."
- David Marrs, Chief Strategy Officer, BluBridge


Why Invest in Market Research?


We have years of experience helping western companies with their business in China, and we’ve fielded many inquiries over that time. 

In fact, it’s common for us to receive inquiries from companies who want to start doing in China what they’ve already found to be successful for them in their home market.  

However, we want to emphasize that China is not just another country.

  • Facebook, Instagram, Google, YouTube and Twitter are all blocked in China.
  • There is a diverse selection of Chinese platforms such as Baidu, WeChat, Weibo, Douyin, who each have their quirks and advantages.
  • There is a certain level of convenience, customer service, and integration that Chinese customers expect of their services. This is because many local Chinese companies already offer this.
  • Chinese companies are keeping track of their customer types and how to market to specific segments.  
  • We can give you the knowledge and insight to move you forward in competing in China.


Reports That You'll Use


Years ago, we wrote marketing plans based on what we learned in business school. They looked fancy and included many impressive words. But we found that nobody used them very much. Over the years we sculpted down our templates to include only the parts that people used.

  1. Customers - Who are your customers and what do they want? We group your customers into types, including quotes straight from them.
  2. Competitors - Who are your competitors? What are their strengths and weaknesses? What can you learn from them to gain an insight into how you will position yourself?
  3. Positioning - How should you position your company in relation to the competition? What’s the best way of maximizing your message?
  4. Promotions - How can people find you? Where should you post content or distribute ads for effective marketing?


The Right Balance for Action/Planning


Our research packages are relatively lightweight, but they contain valuable information that can raise your planning to the next level. We give you the ability to strategize more effectively.

For example, we can give your marketing team additional files that contain:

  1. Estimated impressions and clicks, plus budgets for various marketing channels.
  2. Competitor details so you can assess their strengths in different areas of promotion.
  3. Customer survey details.

These are in addition to our report, so you feel you get the best value out of what we do.

In fact, what we really want is to get you into “action mode” quickly. Our roots are in iterative digital marketing, which means we prefer to try out new ideas in the real world, gather feedback then repeat.

The goal of research is to help you avoid making mistakes that will stop your progress and to give you the knowledge to go into China with confidence.

The general turn-around time is only two weeks.


Is Nanjing Marketing Group Right For You?


  1. We like small to medium enterprises that want to move quickly.
  2. We like nimble businesses. We look at the big picture.
  3. We are personable. We work mostly online but if you come to Nanjing, we’d like to take you out and treat you to hot pot.

Our service is for nimble SMEs that want to start promoting themselves in China soon and grow quickly.