China is very different. Before launching a campaign, it's worth taking two weeks to better understand the market.
Our recommendations will save you time and money.
We can help you find the answers to questions like:
Why Invest in Market Research?
You could, of course, skip this step. We know you already have a good understanding of your home market, and maybe other markets as well. You could choose to jump right into a Chinese advertising campaign next week.
It's common for us to receive inquiries from Western companies that want to start doing in China whatever is working for them outside of China. However, we find that only 30% of them are ready to do so.
There's a whole industry of marketing agencies that will follow your lead, give you a free proposal, take your money and get you up and running as soon as possible.
Here are a few reasons that we don't do that, and think you shouldn't either.
Reports That You'll Use
You'll receive reports that are written in plain English. We'll share the templates with you ahead of time so you know just what to expect. We include the details and also sum it up in a concise marketing plan. Everybody from your company will be able to understand it, even your boss. (As long as they speak English, that is.)
Years ago, we wrote marketing plans based on what we learned in business school. They looked fancy and included many impressive words. But we found that nobody really used them. Over the years, we sculpted down our templates to include only the parts that people actually used.
For your marketing team, we supplement with Excel files that contain additional data, for example:
The Right Balance for Action/Planning
Our research packages are relatively lightweight. We don't try to predict the future. We can't tell you just what your sales will be 6 months from now.
In fact, we want to get you into 'action mode' soon. Our roots are in small business and iterative digital marketing.
The goal of research is to help you avoid making mistakes that will kill your progress.
The general turn-around time is only about two weeks.
Is The Nanjing Marketing Group Research Service For You?
Better question is, who is it not for?
Our service is only for nimble SMEs that want to start promoting themselves in China soon and grow quickly.