When entering a new marketplace, it’s good to know how it operates. There are details that may not seem obvious, and unknown factors that could be vital to gaining an advantage.
Understanding how the Chinese market operates is the key to success.
China is very different and before launching a campaign it's worth taking the time to understand the market and not rely on simple assumptions.
Our recommendations can save you time and money.
There are insights that could increase efficiency and optimise the effort you put in. Most of all, you want to maximise your reach and increase sales, over the short and long term.
Before you embark on a campaign there are questions you should be asking yourself:
We have years of experience helping western companies with their business in China, and we’ve fielded many inquiries over that time.
In fact, it’s common for us to receive inquiries from companies who want to start doing in China what they’ve already found to be successful for them in their home market.
However, we want to emphasize that China is not just another country.
Years ago, we wrote marketing plans based on what we learned in business school. They looked fancy and included many impressive words. But we found that nobody used them very much. Over the years we sculpted down our templates to include only the parts that people used.
Our research packages are relatively lightweight, but they contain valuable information that can raise your planning to the next level. We give you the ability to strategize more effectively.
For example, we can give your marketing team additional files that contain:
These are in addition to our report, so you feel you get the best value out of what we do.
In fact, what we really want is to get you into “action mode” quickly. Our roots are in iterative digital marketing, which means we prefer to try out new ideas in the real world, gather feedback then repeat.
The goal of research is to help you avoid making mistakes that will stop your progress and to give you the knowledge to go into China with confidence.
The general turn-around time is only about two to four weeks.
Our service is for nimble SMEs that want to start promoting themselves in China soon and grow quickly.