There are hundreds of higher education institutions marketing in China. From universities in Sheffield to London and Southampton; to colleges in Cairo, California and NYC; and institutions in Nairobi, Sydney and Tokyo; they are all competing for the attentions of Chinese students.
So, how do you stand out from the crowd? One way is to not do marketing like it’s 2005.
Here at Nanjing Marketing Group we are bang up to date on the latest and greatest techniques.
We use digital marketing to connect directly with students. This allows for greater control of branding and lets you receive direct applications without paying commission. It makes it easier for agents to make sales too.
We also use a social content style that is more appealing to Chinese students.