There are hundreds of higher education institutions marketing in China. From universities in Sheffield to London and Southampton; to colleges in Cairo, California and NYC; and institutions in Nairobi, Sydney and Tokyo; they are all competing for the attentions of Chinese students.
So, how do you stand out from the crowd? One way is to not do marketing like it’s 2005.
Here at Nanjing Marketing Group we are bang up to date on the latest and greatest techniques.
We use digital marketing to connect directly with students. This allows for greater control of branding and lets you receive direct applications without paying commission. It makes it easier for agents to make sales too.
We also use a social content style that is more appealing to Chinese students.
Our solution will...
Plus, another key aspect of our strategy is to keep the social marketing running all the time – not just recruitment periods. As usual, we do holistic digital marketing, so we will get your organic search traffic up (SEO) and spread great content online (content marketing).
You will find that our style of content is class leading. Trust us when we say we know how to connect with different audiences, whether that’s using emoji correctly or tailoring voice and tone for different age groups.
Higher education websites can be a pain for Chinese users – our solution is to create Chinese-language “minisites” that are China-hosted. There is no need to ask your IT department for help. Even parents who have zero English will quickly understand the most important facts.
WeChat and Weibo are the two big social media platforms for students, so we’ll make full use of them to grow your social presence naturally.
Boost applications on-demand with targeted advertising campaigns on Baidu, Weibo and WeChat. Before the organic marketing efforts grow so big that you’ll have to turn students away, we boost your traffic with carefully considered advertising.
We will always have new ideas for you: whether it’s supporting your events in China, running a live digital broadcast of a campus tour, or planning a prize campaign; stand out with special events that pop.
Go into China with confidence with NMG’s end-to-end Chinese education marketing.
UNSW Global provides a pathway program for international students to enter the University of New South Wales.
With the help of Nanjing Marketing Group they built a huge social media following. As one of the first universities to blaze a trail on Weibo, they harnessed the power of Chinese social marketing and generate over 400 inquiries per month.
The returns on this type of marketing are from five to ten times more efficient than the equivalent of paying commissions to education agents.
Plus, by controlling their brand on Chinese social media, it makes it easier for agents to sell UNSW Global.
Nanjing Marketing Group provides the Chinese-language part of a global campaign run by education marketing agency Higher Education Marketing. Conestoga College has capable Chinese officers and Higher Education Marketing is great at global education marketing campaigns. They just needed an effective way to reach Chinese students on Chinese platforms.
Since 2017 we have run a campaign on WeChat, Weibo and other Chinese social media, helping many students and parents understand the school better. Agents have also picked up the materials we've created and used them to help improve sales.
WeChat followers have grown from 0 to 1,225, using organic marketing methods only, and weekly post views number over 8,000. This has resulted in Conestoga College being able to recruit as many Chinese students as they can handle.
“Nanjing Marketing Group’s service is 5/5 stars. We appreciate their professional content planning, online event organization and social marketing for us.”
– Ryan Du, China Program Officer, Conestoga International Education