Case: Recruiting Students for Conestoga College
Nanjing Marketing Group provides the Chinese-language part of a global campaign run by education marketing agency Higher Education Marketing. Conestoga College has capable Chinese officers and Higher Education Marketing is great at global education marketing campaigns. They just needed an effective way to reach Chinese students on Chinese platforms.
Since 2017 we have run a campaign on WeChat, Weibo and other Chinese social media, helping many students and parents understand the school better. Agents have also picked up the materials we've created and used them to help improve sales.
WeChat followers have grown from 0 to 1,225, using organic marketing methods only, and weekly post views number over 8,000. This has resulted in Conestoga College being able to recruit as many Chinese students as they can handle.
“Nanjing Marketing Group’s service is 5/5 stars. We appreciate their professional content planning, online event organization and social marketing for us.”
– Ryan Du, China Program Officer, Conestoga International Education