Case: Driving Leads for High-ticket Professional Services For Virtuzone
Virtuzone helps foreign businesses setup companies in Dubai and the UAE. They wanted to test the Chinese market by using Baidu ads. For tests like this, it can be a challenge to optimize the campaign in such a way as to stand out above the competition.
We launched their Baidu search marketing in late 2018 by focusing on the highest-potential keywords. We also took care to adjust their message on Virtuzone's landing page, deploying China-specific copywriting.
The campaign gained very positive results. In a short space of time, having proven that China is a hot market for them, they followed up in early 2019 with a rapid business development plan in China.
"Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. Wiktoria, Phoebe, Tait and the rest of the team have been very responsive to all our requirements, continually suggest improvements and always seek new ways to optimize our campaigns. Working with NMG has been a real pleasure and I look forward to expanding our collaboration over the months to come."
- Christian Voss Pedersen, Group Marketing Manager, Virtugroup