China Marketing Blog

China Marketing Weekly: Chinese Women Gaining ‘Shopping Power’ But Not Real Power


This week we talk about Chinese women. #MeToo was indeed trending in China, but has the empowerment movement really reached China yet? Also for the trends, read about the Chinese government’s Two Sessions (两会 lianghui). Hurry up, they are quickly being censored!
- Wiktoria

China Marketing Weekly: Nike's ad on WeChat and more.



This week we talk about 两会 (lianghui - the annual plenary sessions), Nike’s huge investment in social media ad and recent policies.

How To Use KOL in a China Marketing Campaign

Using KOLs for a brand promotion has become a very common form of marketing, especially in China. According to "2017 Digital Marketing Trends Report",   72% of brands’ executives increased social marketing investments in 2017, of which 63% was directed into KOL promotion.


China Marketing Weekly: Social Media Bots Surprise Nobody in China And More



This week we sum up Chinese New Year’s numbers and talk about trends among Chinese customers - travellers and Zillennials, for example. Keep reading if you also want to know which Chinese companies decided to cooperate to make user’s experience even more ‘ultimate’.
Och, there’s a quick survey at the end of the newsletter - we’d love to know what to improve!

The Best Chinese New Year Marketing Campaigns in 2018

Chinese New Year is a very busy time for both domestic and international brands. For some industries, like travel industry, for example, it starts as early as two or three months ahead. Clothing brands roll out their holiday campaigns a bit later, a few weeks before the festival. In order to draw customers attention, every year they must be more and more creative, especially because Chinese customers have become very demanding. Moreover, Chinese giants, like Alibaba or Tencent, have gone mad making up new ways to integrate offline and online shopping experience.

China Student Recruitment Problems – Q & A With 5 Experts

Student recruitment seems to be one of the only fields that hasn’t been revolutionized by the Internet yet.

As a 20+ year veteran of the International student recruitment field told me:

Universities are the dinosaurs of marketing… It’s insane! They can’t track anything… They don’t have the concept of marketing…

China Educational Consultancy – Lessons for Western Institutions

The post is brought to you by our guest author, Ivo Ganchev.