If you localize your mobile app for China, how can you know if Chinese users are really going to like it?
We helped test the iOS app Bazaart with Chinese users and wrote up this post about it.
This post will show you:
We previously introduced four Chinese podcasting platforms and then followed up with a long post about monetizing content on Ximalaya- China’s biggest podcasting platform.
Today I interviewed Tyler Christler to get some tips on how to build a podcast following in China.
“什么值得买?” (Shenme Zhide Mai) means “what is worth buying?” It’s abbreviated as “SMZDM" for short. How could you pronounce that to make it easier to remember? How about “smooz-doom”?
SMZDM is a website and app that helps people find good deals on both physical and digital products.
If you have a website that sells products to Chinese consumers, it’s worth having some presence on SMZDM. Before deciding on how you might use SMZDM, it’s best to gain a basic understanding of how it works!
If you know anybody that would love our company culture and has skills in Chinese digital marketing of any type, send them our way.
We’re looking for people that are special.
If you love marketing, there are many places you could work. But why would you want to work at some little agency called Nanjing Marketing Group?
We had several readers who contacted NMG following our previous post about distributing a podcast on Chinese platforms. They wanted to know more, and the most important question was: “Can I make money with a podcast in China?”
The answer is yes!
In this post we will focus on how to make money by publishing a podcast on the most popular platform: Ximalaya. For our purposes, we consider a podcast to be any audio production other than audiobooks.
It was 20th May, of this year, and I found myself sitting across from the president of Club Med; the venerable holiday-resort brand beloved of Europeans. His name is Henri Giscard d'Estaing and we were present for the official opening of the Club Med Joy View Golden Coast, a resort four hours from Beijing, on the coast of Qinhuangdao.
“ In your view, is there any way for a small western brand without Chinese speaking staff to get into the Chinese e-commerce world? I mean, even a small foothold?...
What are the e-commerce marketing tools that are doable for a non-Chinese staff that can't constantly keep up with every trend?
My assumption is that none of this can run very well with all those limitations. But is it possible to run "reasonably" well enough to at least get a foothold? And if so, how? Thanks for any insights.
In the August 7th, 1982 edition of the New York Times, there was printed a flashy headline: CULTURE OF JAPAN BLOSSOMING IN AMERICA.
The article quoted a Richard Lanier, director of the Asian Cultural Council, who said: "American awareness of and appreciation for Japanese culture is greater than it ever has been."
“Here is something I'd love to hear your thoughts about: Our company offers car rental services and a good chunk of our customers are Chinese. That's great, we even have a Chinese language version of the website, we accept Alipay and Tenpay and so on.
In the first part of this series, we learned that western brands have intrinsic advantages in China, such as being associated with creative, original, and high-quality products. While this still holds true, we must also appreciate how quickly the China marketplace moves, and the pace of its development. Chinese consumers don't stand still and this is clearly evident in how brands are perceived.
