China Marketing Blog

Why Tracking Your Baidu Keyword Rankings Is Important

The post is brought to you by our guest author, Marcus Pentzek.


If you are working on your SEO for Baidu you will need to think how Baidu drives traffic to a website.

Online Payments in China – A Guide for Foreign Companies

Saying China is moving towards becoming a cashless society is stating the obvious – I’ve mentioned how highly appreciated the WeChat Wallet feature is in my last blog post. A couple of weeks ago I’d have said the subway station was one of few places left where you had to use either coins or banknotes – but UnionPay’s just been launching a new app for a subway system and all you’ll soon need to do is scanning a QR code. China’s been changing constantly, leaving no space for those who drag their feet.

What is WeChat? An Intro From On-The-Ground in China

When I first arrived in China all I expected WeChat to be was a Chinese version of Facebook – a place to connect with friends, chat, share pictures, etc. Little did I know it would be so much more than a social platform.

How to Build a Great Chinese ESL Website

For many Chinese, English skills are essential for connecting with the world. Since English language learners have different skill levels and goals, schools should find it tough to provide a one-fits-all service. This has resulted in a variety of ESL training methods.

The majority of foreign ESL companies already have qualified teachers, so what’s the next step for them to enter the Chinese market? Building a website! I’ll teach you the basics of creating a website that Chinese learners will love.


WeChat Analytics Walkthrough (2017)


WeChat Official Account admins have access to a range of data on user behaviour and content views. While it's considerably less than you can receive with Google Analytics, Baidu Tongji and other web analytics tools, it's still very useful.


Logging In

WeChat's analytics dashboard is part of the Official Account management area. 

Survey of 100 Chinese International Students: Challenges Faced During Study Abroad

China is the world’s largest source of international students. Over half a million enroll in foreign higher education institutions each year.

In our education marketing work, we get the chance to interact with thousands of students every month. We know that they face some major challenges. Not only in study itself, but also with friendships, culture and life. They also face challenges in the application process.

Chinese Names for Foreign Universities – What Can Go Wrong?

A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their brand names. When some students graduate from a famous foreign college, their neighbors and relatives back home may think they merely graduated from a diploma mill. Why? Because of a poor Chinese name translation.

The Complete List of Ways to Recruit Chinese International Students

In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program.

But nowadays, there’s a growing number of options for student recruitment available. From social marketing to live-streaming to study portal websites. I’m going to list them all here!

This is the one and only list you’ll need. As we find and test new methods, we’ll update the list, so bookmark it. If we’re missing something, contact us and we’ll add it.


B2B Social Marketing in China - Beginner's Introduction

Somebody asked me for some general advice on how to use social media for B2B marketing in China.

I’ll answer that here. This is a beginner-level post for marketers with little to no experience with China.

Now for some details about the project. The company in question provides environmental services to other businesses. It’s a large business, but has a small online presence in China. Let's call them “AB Envirobots”. (Just “Envirobots” is taken already!)

Where do Chinese Students Study English Online?

Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to English corner. It’s the digital era now! The way that Chinese students learn English has changed greatly! They are now much more inclined to learn English online.

In addition to the cheap price, the most important advantage of online learning is convenience. With a computer or mobile phone, everyone is ready to learn English, and the quality of learning isn’t much different from offline learning.