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China is truly unlike anywhere else in the world. While it tries hard to modernize and keep up the pace with (if not
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If you localize your mobile app for China, how can you know if Chinese users are really going to like it?
We helped
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We previously introduced four Chinese podcasting platforms and then followed up with a long post about monetizing
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“什么值得买?” (Shenme Zhide Mai) means “what is worth buying?” It’s abbreviated as “SMZDM" for short. How could you
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If you know anybody that would love our company culture and has skills in Chinese digital marketing of any type, send
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We had several readers who contacted NMG following our previous post about distributing a podcast on Chinese platforms
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It was 20th May, of this year, and I found myself sitting across from the president of Club Med; the venerable holiday-
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“ In your view, is there any way for a small western brand without Chinese speaking staff to get into the Chinese e-
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In the August 7th, 1982 edition of the New York Times, there was printed a flashy headline: CULTURE OF JAPAN BLOSSOMING
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“Here is something I'd love to hear your thoughts about: Our company offers car rental services and a good chunk of
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In the first part of this series, we learned that western brands have intrinsic advantages in China, such as being
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Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past few weeks with
