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  • About
    • Meet The Team

      Learn how we work and meet the key team members.

      Read More

    • Careers

      Find out what it's like to work with us, and which positions are available now.

      Read More

    • Get in touch for a free consultation.

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  • Services

    • Market Research

      Know your consumers, competitors and marketing channels.


    • Social Marketing

      Build a following on WeChat, Weibo and Douyin.


    • Search Marketing

      Reach consumers actively searching for your solutions.


    • Content Crafting

      Connect with the hearts and minds of your Chinese customers.


    • B2B Marketing

      Drive quality leads with an end-to-end Chinese B2B marketing solution.


    • Education Marketing

      Drive applications and control your school's brand online.

    •  

      View All Services >>

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  • How to Use Weibo for China Marketing (2021)
    Sina Weibo, commonly known just as Weibo, is often compared to Twitter. It did start out as a similar platform but has
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  • The 2021 Guide to WeChat Official Account Setup
    With over a billion users, WeChat is the most popular social platform in China. If you want to get your brand on WeChat
    Read More
  • Chinese ICP License Guide (How to Host Your Website in...
    Applying for an ICP license is important for any foreign company that wants to host a website or app in China. What you
    Read More
  • Baidu Pay-Per-Click Search Advertising Guide
    Baidu is by far the most-used search engine in China, with 72% of the market. Its mobile app has 544 million users, but
    Read More
  • 7 Ways to Improve Your China Video Conferences
    So, you’re starting to do video calls with China, are you?  I’ve been working remotely since 2008. During that time, I’
    Read More
  • How to Write Great WeChat Articles
    For most WeChat marketing campaigns, the key is to create great articles. If your target audience finds your articles
    Read More
  • Baidu SEO Basics: How To Optimize Your Website To Get Free...
    This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce:
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  • What Is Toutiao? (Chinese Social News Platform)
    It’s been about two years since I had Toutiao on my phone, but I gave it another try this week. I’ve got to say that it
    Read More
  • Advertising on Zhihu - All You Need To Know (2020)
    I’ll cut straight to the point: Zhihu is China’s most popular Q&A platform, and it’s time you consider it for
    Read More
  • Baidu SEO Ranking Factors Study
    I had a chance to talk to Marcus Pentzek of Searchmetrics about their new Baidu ranking factors study. To an SEO nerd
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  • China SaaS Marketing: 6 Reasons Why Your SaaS Isn’t Selling...
    China has been slower to adopt the widespread usage of software-as-a-service (SaaS) to improve workplace efficiency.
    Read More
  • WeChat Video Upgrades You Need To Know (October 2020)
    WeChat’s video accounts are getting some important upgrades and looking more like Douyin. Upgrades to video accounts
    Read More
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