Chinese New Year is a very busy time for both domestic and international brands. For some industries, like travel industry, for example, it starts as early as two or three months ahead. Clothing brands roll out their holiday campaigns a bit later, a few weeks before the festival. In order to draw customers attention, every year they must be more and more creative, especially because Chinese customers have become very demanding. Moreover, Chinese giants, like Alibaba or Tencent, have gone mad making up new ways to integrate offline and online shopping experience.