For China SEM, Baidu isn't the only search engine in town. 360 Search is performance-driven, targets different demographics and may even be cheaper. L ... [read more]
In this post, we answer a frequently asked question: what do you need to do to launch a successful Baidu search engine marketing campaign. ... [read more]
This article shows how to keep track of your Baidu keywords results - after all the goal of SEO is to rank well for keywords that people search for. ... [read more]
A full list of Baidu search ad types & ad formats, including default ads, text-link extensions, click-to-call buttons, Brand Zone and other formats. ... [read more]
One of the most common questions we get from our readers is about what’s required to setup an account on Chinese search engines. To make life easier, we’ve put everything you need to know into one simple image. ... [read more]
Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market share to smaller competitors, particularly 360 Search and Sogou (搜狗). While Sogou has been around since 2004, it wasn’t until recent years that it really started to take a bite out of Baidu’s search traffic: ... [read more]
