China Marketing Blog: Search Engine Marketing & Search Engine Optimization

For China SEM, Baidu isn't the only search engine in town. 360 Search is performance-driven, targets different demographics and may even be cheaper. L ... [read more]
In this post, we answer a frequently asked question: what do you need to do to launch a successful Baidu search engine marketing campaign. ... [read more]
This article shows how to keep track of your Baidu keywords results - after all the goal of SEO is to rank well for keywords that people search for. ... [read more]
A guide to Sogou's various search ad formats, including brand-building ads, cost per click ads and extensions. ... [read more]
A guide to the various ad formats on 360 Search engine, including ad extensions, Brand Express ads, text ads and image ads. ... [read more]
A full list of Baidu search ad types & ad formats, including default ads, text-link extensions, click-to-call buttons, Brand Zone and other formats. ... [read more]
6 ways that Baidu's May 2016 ad format changes will change things for advertisers. ... [read more]
Curious about what Baidu's pay per click interface looks like? ... [read more]
  One of the most common questions we get from our readers is about what’s required to setup an account on Chinese search engines.  To make life easier, we’ve put everything you need to know into one simple image. ... [read more]
Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market share to smaller competitors, particularly 360 Search and Sogou (搜狗).  While Sogou has been around since 2004, it wasn’t until recent years that it really started to take a bite out of Baidu’s search traffic:  ... [read more]