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  • About
    • Meet The Team

      Learn how we work and meet the key team members.

      Read More

    • Careers

      Find out what it's like to work with us, and which positions are available now.

      Read More

    • Get in touch for a free consultation.

      Contact Us

    Stay
  • Services

    • Market Research

      Know your consumers, competitors and marketing channels.


    • Social Marketing

      Build a following on WeChat, Weibo and Douyin.


    • Search Marketing

      Reach consumers actively searching for your solutions.


    • Content Crafting

      Connect with the hearts and minds of your Chinese customers.


    • B2B Marketing

      Drive quality leads with an end-to-end Chinese B2B marketing solution.


    • Education Marketing

      Drive applications and control your school's brand online.

    •  

      View All Services >>

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Search Engine Marketing & Search Engine Optimization

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  • Baidu Pay-Per-Click Search Advertising Guide
    Baidu is by far the most-used search engine in China, with 72% of the market. Its mobile app has 544 million users, but
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  • Baidu SEO Basics: How To Optimize Your Website To Get Free...
    This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce:
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  • Baidu SEO Ranking Factors Study
    I had a chance to talk to Marcus Pentzek of Searchmetrics about their new Baidu ranking factors study. To an SEO nerd
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  • 4 Chinese Search Engines You Need to Know About
    Search engine marketing is often one of the first channels that comes to mind when thinking about marketing. That makes
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  • Chinese Technical On-Site SEO Checklist
    Let’s begin with some practical SEO advice to help you get started with Baidu. If you’re going to have a website that
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  • How Should You Localize Your Website for the Chinese Market?
    In short, manually translate all key pages into Mandarin Chinese written in Simplified Chinese script, the universal
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  • How Google Can Win Big If It Goes Big In China
    Google is reportedly in the process of re-entering the Chinese market. The American tech giant has been developing a
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  • 360 Search vs Baidu - Which Should You Use and Why?...
    Of the Western companies that contact us with questions about search engine marketing in China, it seems about 95% of
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  • China SEM Campaign Pre-launch Checklist
      Question: “What do we need to do to launch a successful Baidu search engine marketing campaign?”   We get asked that
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