Generating User Sign-ups for Clicks Research
Clicks Research is a survey company that helps major brands collect anonymous feedback. They work with industries such as beauty & skincare, baby care, food & beverage, pet products, and more. Clicks Research didn't understand the Chinese market and had difficulty getting feedback in China, so they approached NMG.
The first issue we identified was that, while the free-trial model was popular in other markets, it didn’t encourage users in China to sign up—and it also made them suspect it’s a scam.
Taking this into consideration, we increased the reach of the platform to multiple channels, which in turn, improved its familiarity to Chinese users and raised the level of trust. It also allowed us to gather more information about users of all age groups and their preferences. To ensure we achieve our client's objectives, we constantly test different approaches to reach out to the target audience.
Our main goal has been to have enough registered users to generate 100–200 participants per product tested. We achieve this through Weibo advertisements, which match specific products to users based on their preferences. We not only generate enough registrations from the campaigns, but have also built an interactive follower base on Weibo.
"Nanjing Marketing Group have been nothing but professional since we began working with their team. The team have been extremely helpful and amenable, considering there is a massive time difference between ourselves. We are ever so pleased with the results that Nanjing Marketing Group have helped us to achieve and in such a short space of time. We shall certainly continue to use Nanjing Marketing Group for future lead generation and online advertising. Thank you!"
– Robert Ayton, Director of Ayton Global Research