Clients

Cambrian College is one of 24 public colleges in Ontario, Canada.

Cambrian College reached out to NMG in 2019 to build a strong brand presence in China to drive up the number of applications coming from Chinese students.

Before working with NMG, Cambrian College had no official profiles on Chinese social media platforms. On top of this, there was no brand recognition in China, which meant there was a limited amount of online content accessible on the Mainland. Therefore, students had little chance to learn about the college.

We started marketing on two key platforms first: WeChat and Weibo. Our task was to place the content in front of students interested in studying in Canada, as well as their parents who were also considered key decision-makers.

We tripled Cambrian College’s enrollments of Chinese international students from 2019–2021, DURING A PANDEMIC.

Hybris is a German company that sells omnichannel and product content management software. They have great staff in China, but they found it difficult to scale up their marketing, and so they turned to us for help.

Our role was to increase their public recognition and expand their influence in the Chinese B2B tech community through WeChat, paid search, and content marketing.

The WeChat articles we wrote for Hybris received four to five times the the views of articles that were not written by us. Additionally, we were able to have full control of the search results for the first two pages of Hybris’ brand name on Baidu.

Nanjing Marketing Group provides the Chinese-language part of a global campaign run by education marketing agency Higher Education Marketing. Conestoga College has capable Chinese officers and Higher Education Marketing is great at global education marketing campaigns. They just needed an effective way to reach Chinese students on Chinese platforms.

Since 2017 we have run a campaign on WeChat, Weibo and other Chinese social media, helping many students and parents understand the school better. Agents have also picked up the materials we've created and used them to help improve sales.

WeChat followers have grown from 0 to 1,225, using organic marketing methods only, and weekly post views number over 8,000. This has resulted in Conestoga College being able to recruit as many Chinese students as they can handle.

The MBA Tour holds events to help potential students learn about their options for MBA studies. Students that attend events can talk directly to officers from multiple schools. The MBA Tour already had a presence in China, and Chinese staff, but they wanted help to improve their marketing model.

We ran a comprehensive campaign on Weibo, WeChat and other websites, making use of the most cost-effective advertising and influencers (KOLs).

The campaign generated over nine hundred registrations for The MBA Tour’s Global Tour events in Beijing and Shanghai at a cost of 23.7 USD per registration.

How can you sell millions of yuan’s worth of pizza at an ROI of 1,000 to 2,000%?

Papa John's wanted to launch search ads in China, but they wanted to focus on measuring results.

Before starting ads, we helped create a plan to analyse traffic from Baidu ads in Google Analytics' e-commerce module as well as Baidu's analytics tool. This allowed the US team and Chinese team to share what we learned and improve results. Then we set out the best-targeted keywords and created tasty campaigns that kept customers coming back.

It became easy to attract both new and returning customers to purchase on-site which helped push up the ROI to between 1,000 to 2,000% on a regular basis.

Clicks Research is a survey company that helps major brands collect anonymous feedback. They work with industries such as beauty & skincare, baby care, food & beverage, pet products, and more. Clicks Research didn't understand the Chinese market and had difficulty getting feedback in China, so they approached NMG.

The first issue we identified was that, while the free-trial model was popular in other markets, it didn’t encourage users in China to sign up—and it also made them suspect it’s a scam.

Taking this into consideration, we increased the reach of the platform to multiple channels, which in turn, improved its familiarity to Chinese users and raised the level of trust. It also allowed us to gather more information about users of all age groups and their preferences. To ensure we achieve our client's objectives, we constantly test different approaches to reach out to the target audience.

Our main goal has been to have enough registered users to generate 100–200 participants per product tested. We achieve this through Weibo advertisements, which match specific products to users based on their preferences. We not only generate enough registrations from the campaigns, but have also built an interactive follower base on Weibo. 

Virtuzone helps foreign businesses setup companies in Dubai and the UAE. They wanted to test the Chinese market by using Baidu ads. For tests like this, it can be a challenge to optimize the campaign in such a way as to stand out above the competition.

We launched their Baidu search marketing in late 2018 by focusing on the highest-potential keywords. We also took care to adjust their message on Virtuzone's landing page, deploying China-specific copywriting.

The campaign gained very positive results. In a short space of time, having proven that China is a hot market for them, they followed up in early 2019 with a rapid business development plan in China.