UNSW Global Pty Limited is a leader in global education, training and advisory services to individuals, the community, business, government and non-government organisations. UNSW Global is a not-for-profit and wholly owned enterprise of UNSW Australia (The University of New South Wales).
UNSW Global provides a range of professional services including:
UNSW Global delivers these services through a number of internationally renowned business groups, including UNSW Foundation Studies and UNSW Institute of Languages.
Nanjing Marketing Group has provided UNSW Global with marketing consultancy services in China since July, 2013.
These include:
INTO operates joint ventures with several universities to provide an exceptional educational experience for International students. NMG operated a seasonal Baidu pay per click campaign for them.
"NMG delivered a professional and efficient service while managing our CPC campaigns in what would have been a very problematic market to service remotely."
- Anthony Lee, Digital Marketing Director, INTO
St George International (SGI) is a language training school in London, England. Nanjing Marketing Group (NMG) has worked with SGI to improve their presence in China and their ability to communicate with Chinese Internet users. Read more in the case study.
Papa John's is a world-famous pizza brand headquarted in USA. They currently have over 4,000 locations worldwide.
NMG is Papa John's pay per click advertising partner for Northern China, as well as web analytics (Baidu Tongji and Google Analytics) support for Papa John's digital properties across all of China.
Russell Bedford is ranked as one of the world's top accounting networks. NMG translated their website.
- Kempton Bedell-Harper, Marketing Director, Russell Bedford International
Evolis is the global leader in badge and card printer solutions.
NMG operated Evolis' Baidu pay per click campaign, including the use of both Baidu's search network and display network ads, and the creation of Evolis' Chinese landing pages. The main goals were to improve brand awareness and drive sales leads via phone. NMG also helped configure Google Analytics and analyze data to improve profitability of after-sales inquiries and partner inquiries.
Autotask provides the world's leading hosted IT business management software to streamline and optimize business processes for technology solution providers. NMG has run several Baidu advertising campaigns for Autotask since 2012.
"NMG was instrumental in helping us navigate a complex CPC project and worked closely with us to optimize our results. They are an invaluable partner in our CPC marketing efforts."
- Amber Trendell, Marketing Director - International Programs, Autotask
Kenes Group is a global organizer of medical and scientific conferences. NMG has helped them promote several conferences based in China, using Baidu paid search campaigns.
"It has always been a pleasure to work with NMG. NMG was the key to our success in China. Not only were they able to run a very successful PPC campaign but they even showed us where to save money in our campaigns, as well as advising us on our Chinese languages web pages.
We will always turn to NMG whenever we have any Baidu needs as they have proven time and again that they are professional through and through."
- David Gerecht, E-commerce Specialist, Kenes Group
Bredaquaranta is a high-end Italian interior design company and retailer of luxury furniture brands, focus on the best technical and aesthetic solutions to furnish all house interiors. They help their customers create the optimal living place, combining taste and practical needs of those who will live in it.
NMG has managed their Baidu paid search campaign since the beginning of 2013 resulting in quality sales leads and raising of brand awareness.
