Since 2008, Nanjing Marketing Group has helped over 400 businesses across multiple industries enter or grow in China.
In our almost two decades in the dynamic field of digital marketing, we have helped businesses of all sizes achieve success in the competitive Chinese market—from one-person startups to global tech giants like Microsoft.
We’re very proud of the work we’ve done and the things we’ve learned along the way.
Scroll down to learn more about how we helped our clients achieve (and exceed) their business goals in China.
For more information about the services we provide and the verticals we cover, visit our solutions pages or read more about individual success stories in our gallery.
Meest – Optimizing multi-channel marketing in China
Founded in 1989, Meest is a postal logistics group based in Toronto, Canada. Entering the Chinese market for the first time in 2014, Meest now has offices and logistics centers in over 33 countries, and its services cover more than 60 countries.
In March 2024, we reviewed Meest’s Chinese social media accounts and analyzed competitor marketing activities in China, and developed a more tactical marketing strategy. We then implemented the marketing across multiple channels for several months before gradually handing the campaign over to Meest. The result was a Chinese marketing system that performed better across all metrics.
“[NMG’s] audit was incredibly thorough, going deep into each platform and providing actionable advice to improve our online presence. They also gave valuable insights into our overall online presence, identifying areas for improvement and suggesting strategies to enhance overall online marketing. Looking forward to deepening our cooperation to see the results.”
– Novak Kateryna, English marketing manager
Zero brand awareness to 19 Chinese applications in just one year
Founded in 1842, Saint Mary’s School is the fourth-oldest girls’ boarding school in the US.
Before entering the Chinese market in January 2023, Saint Mary’s School faced several challenges. Saint Mary’s faced fierce competition with other middle schools and had no brand recognition or digital presence in China.
As of August 2025, after focusing mainly on Rednote (2,924 followers), the campaign has generated 39 qualified leads, and Saint Mary’s School has received 33 applications from Chinese students.
“The Nanjing Marketing Group team is strategic, fast, efficient, and professional—a mix you don’t often find. I highly recommend Tait and his team and would be happy to answer any specific questions or provide a professional reference regarding their expertise.”
– Ryan Allison, Director of Global Enrollment Marketing & Communications
Boosting leads in China: Genie Industries’ successful online marketing campaign
Genie Industries, founded in 1996 in Washington, USA, provides aerial work platform solutions, primarily targeting large equipment rental companies. Before collaborating with NMG in 2023, Genie had experimented with online marketing but sought to intensify its efforts in China to gain more leads.
The partnership with NMG began in August 2023, with NMG concentrating on optimizing Genie’s Chinese website, managing social media accounts in China, and handling Baidu advertising.
This collaboration led to substantial results in just the first three months: Achieving an average of 40 high-quality leads per month and a monthly increase of over 500 followers on WeChat.
“Nanjing Marketing Group has worked with Genie for three months so far, under my leadership. They helped us break through all our marketing targets so far.
Two of those key factors are 1) generating 40 B2B leads that are potentially high-value, and 2) adding 500+ new WeChat followers per month.
The bilingual team at Nanjing Marketing Group gets along very well with me, the Chinese boss, and American colleagues as well, providing us with reports in a way that both Americans and Chinese can absorb.”
– Grace, Chinese Marketing Manager
Chinese B2B marketing training for Samtec
Samtec is a large (2,000+ employees) and successful B2B business that manufactures electronic interconnects. They already had manufacturing and customer support in China, but wanted to increase sales there.
Nanjing Marketing Group helped Samtec learn our whole marketing system. Among other things, this included launching Baidu ads, analyzing results, and efficiently creating Chinese content for use on WeChat, Zhihu, and the website.
Learn more by watching the interview with Whitney and Ryan or contacting us for a written version of her story, improving Samtec’s lead generation in China together with Nanjing Marketing Group.
Tait’s Interview With Whitney From Samtec
Tait’s Interview With Ryan From Samtec
6X enrollments for Cambrian College (during a pandemic)
Cambrian College is one of 24 public colleges in Ontario, Canada. Cambrian College reached out to NMG in 2019 to build a strong brand presence in China and increase the number of applications coming from Chinese students.
Before working with NMG, Cambrian College had no official profiles on Chinese social media platforms and, therefore, no brand recognition in China.
We started marketing on two key platforms first: WeChat and Weibo. Our task was to place the content in front of students interested in studying in Canada, as well as their parents (who were also considered key decision-makers).
We helped increase Cambrian College’s enrollment of Chinese international students by 600% from 2019 to 2021.
“NMG is a productive team to work with. They provide professional marketing services to us, which is essential for us to build our branding in China market.”
– Becky Xu, International Manager at Cambrian College
Driving SECO’s business expansion
Headquartered in Italy, Seco is a company specializing in customized AI/Industrial IoT solutions, software, hardware design, and system integration. With over 40 years of industry experience and cutting-edge innovative technologies, their goal was to expand into China.
To achieve this, we tailored a strategy based on Chinese users’ preferences and search habits, launched Baidu advertising campaigns, and installed an online customer service tool on its website.
We also created and managed multiple social media accounts (WeChat, Zhihu, etc.), regularly creating and publishing content to ensure SECO’s target audience could easily find information about the company.
“The team was incredibly responsive, always quick to address our requests and follow up with updates. Their attention to detail and ability to incorporate feedback made working with them seamless. While we had hoped for more registrants, their commitment to providing excellent service was clear throughout the project.”
– Jackson Yan, Sales Assistant in China Region of SECO
Selling digital products for Bar Codes Talk
Bar Codes Talk sells digital barcodes to businesses and individuals globally. We’ve been running their comprehensive Chinese marketing campaign since 2012.
We started with search marketing and lightweight customer support to increase their ROI to the 400% target, and then expanded to include other advertising and organic marketing methods.
As of 2025, we’re still running the campaign today and iterating with new tactics.
“NMG has always provided diligent and outstanding service. Taking a company internationally can be daunting but NMG takes the reins, guides you into best practices and makes sure that you have the tools required to be successful. NMG has optimized our website for Chinese search engines, provided translations, as well as constantly provides recommendations on best practices and new avenues to explore. We would highly recommend NMG’s services!”
– Brandon Gordon, Owner
Increasing inquiries and conversions: Building CrimsonLogic’s brand in China
CrimsonLogic is a leading SaaS company providing trade, supply chain, and digital government solutions, and wanted to replicate its international success in the emerging industry in mainland China.
CrimsonLogic’s goal was to increase the number of inquiries and brand awareness in China. To help them achieve this, we built a Chinese version of their website to improve the conversion rate and provide users with information, and then installed an online chat tool and synced it with Chinese customer support.
In addition, we created accounts for—and managed—key social media platforms (e.g., WeChat, Zhihu, and Bilibili), created content regularly, and posted it across platforms.
In just three months, the number of inquiries went from zero to 70 leads/month and is still increasing.
Increasing orders on Interseroh+’s Lizenzero platform
Interseroh+ is a sustainability service provider based in Cologne, Germany. Its online platform Lizenzero provides German packaging law registration to sellers shipping goods to Germany.
Lizenzero’s goal was to increase the number of orders and brand awareness in China. To help them achieve this, we created a Chinese name for Lizenzero, purchased a local contact telephone number, and started a monthly Baidu campaign using creative ad copies adapted for the Chinese market.
We then set up and managed accounts on all major platforms (e.g., WeChat, Zhihu, and Bilibili), created and updated content regularly, and used WeChat’s account customer service function as the online customer service tool to expedite the query process.
Since the campaign began, the number of orders on the Lizenzero platform has increased to 150–200 per month and is continually growing.
“As Lizenzero, a shop brand of Interseroh+ and part of the Interzero Group, our journey from inception to a significant presence in the Chinese market has been a story of transformation, championed by our partnership with Nanjing Marketing Group (NMG). NMG’s expertise in taking brands from zero to one in complex markets has been instrumental in our success.
Key milestones achieved with NMG’s guidance include:
- Establishing Lizenzero from ground zero as a reputable name among Chinese exporters, essential for breaking into the market.
- Boosting our order volume on the Lizenzero platform from virtually zero to a robust 150-200 per month, a testament to NMG’s effective and innovative marketing approaches.
NMG’s adept handling of the market dynamics in China was crucial. Their strategies, including developing a localized brand identity for Lizenzero, crafting targeted Baidu campaigns, and leveraging WeChat for enhanced customer interaction, have been pivotal in our exponential growth and customer engagement.
Next, we would like to make a special point that NMG will always bring innovative marketing solutions and ideas to contribute to expanding our brand in the Chinese market. Especially in consolidating our cooperation, NMG often has new marketing programs. For example, the monthly article service always captures the information our customers want to know the most; on the promotion platform, it is also adjusted according to the current hotspots in China, so that our brand is known by more customers while increasing many inquiries.
Furthermore, NMG’s proactive content management on major Chinese platforms such as WeChat, Zhihu, and Bilibili, especially in adapting to major industry shifts, has been vital in cementing Lizenzero’s emerging presence in China. The seamless collaboration between our German team and NMG, traversing the journey from zero to market leaders, demonstrates their unmatched ability to bridge cultural and business divides.”
– Ida Julia Schlößer, Marketing Manager
Generating leads for Oxylabs — A SaaS web data harvester
Oxylabs, an advanced SaaS company specializing in web data harvesting, faced challenges in the technical Chinese market. Partnering with NMG in 2019, Oxylabs aimed to expand sales in China.
NMG employed a strategy consisting of Baidu Search Ads, WeChat content marketing, Zhihu posts, and website conversion optimization. This approach aimed to increase organic traffic, foster customer loyalty, and enhance purchase size.
We helped them scale to 780 leads and 30 new clients per month with an estimated average lifetime value of $30,000.
Increasing fall registrations for Emory Law
Emory University School of Law is a top-ranked law school in the US and a national and global leader in legal education with a world-class faculty and a diverse student body.
Emory Law’s goal was to increase applications and enrollments from Chinese students, establish a connection with potential students, and increase its brand awareness in China.
To achieve this goal, we created a Chinese website by adapting the original website’s content to suit Chinese users’ preferences and search habits, and wrote attractive ad creatives to attract target users to the website through Baidu paid ads. At the same time, we set up social media accounts (WeChat, Weibo, Zhihu, Bilibili, etc.), and regularly created quality content.
After eight months of online marketing, Emory Law received 111 applications from Chinese students for the 2022 fall semester. For social accounts, Emory Law’s Bilibili account has gained over 400 followers in less than six weeks, and the Zhihu account has already surpassed 1,000 followers, and the numbers are constantly increasing.
Driving on-site purchases for Microsoft
US search marketing agency Point It was running a successful global search campaign for the Microsoft Store, but the only country they needed to activate was China.
They reached out to Nanjing Marketing Group, and we planned and operated the campaign for Chinese search engines Baidu, 360 Search, and Sogou.
We met and exceeded the 400% return-on-ad-spend targets we were given, reaching peak returns of 1,200%.
“NMG has been a great partner to complement Microsoft Store’s global paid search efforts in an otherwise challenging market.
NMG is able to quickly adapt to changes with consistent results, while their knowledgeable staff is quick to respond, willing to help, and always on the lookout for testing and growth opportunities.”
– Ben Carson, Global SEM Manager, Microsoft
Driving leads for Virtuzone’s high-ticket professional services
Virtuzone helps Western businesses set up companies in Dubai and the UAE, and wanted to test the Chinese market by using Baidu ads. For tests like this, it can be a challenge to optimize the campaign to stand out above the competition.
We launched their Baidu search marketing in late 2018 by focusing on the highest-potential keywords. We also took care to adjust their message on Virtuzone’s landing page, deploying China-specific copywriting.
In a short space of time—and having proven China’s potential—they followed up in early 2019 with a rapid business development plan.
“Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. Wiktoria, Phoebe, Tait and the rest of the team have been very responsive to all our requirements, continually suggest improvements and always seek new ways to optimize our campaigns. Working with NMG has been a real pleasure and I look forward to expanding our collaboration over the months to come.”
– Christian Voss Pedersen, Group Marketing Manager, Virtuzone
Driving student applications for UNSW Global
UNSW Global provides a pathway program for international students to enter the University of New South Wales. With the help of Nanjing Marketing Group, they built a huge social media following and generated over 400 inquiries per month.
The returns on this type of marketing are five to ten times more efficient than paying commissions to education agents.
By controlling their brand on Chinese social media, it makes it easier for agents to sell UNSW Global.
Making a name for SAP Hybris in China
Hybris is a German company that sells omnichannel and product content management software. They have an office in China, but found it difficult to scale up their marketing, so they turned to Nanjing Marketing Group for help.
Our role was to increase their public recognition and expand their influence in the Chinese B2B tech community through WeChat, paid search, and content marketing.
The WeChat articles we created received four to five times more views than their current content. Additionally, we had full control of the search results for the first two pages of Hybris’ brand name on Baidu.
“We are surprised how good your articles are. We are looking forward to more posts from you.”
– Bo Liu, Marketing Manager, Hybris SAP
Generating enterprise leads for Palo Alto Networks
Multinational cybersecurity company Palo Alto Networks wanted to grow its business in China, but its SEM department knew it would be difficult to run search campaigns there.
As Palo Alto Networks sells large, complex enterprise solutions, we also knew that one of the challenges would be to target the ads to focus on the right type of buyer.
Since 2013, we have launched and implemented Chinese search marketing campaigns, generating 1,700+ leads for enterprise firewall solutions.
Recruiting students for Conestoga College
Nanjing Marketing Group provides the Chinese-language part of a global campaign run by education marketing agency Higher Education Marketing.
Conestoga College has capable Chinese admissions officers, but it needed an effective way to reach Chinese students on Chinese platforms.
Since 2017, we have run campaigns on WeChat, Weibo, and other Chinese social media to increase brand awareness, and agents used these materials to improve sales.
In this time, WeChat followers have grown from zero to 1,225 (using only organic marketing methods), posts receive an average of 8,000 per week, and there have been more Chinese student enrollments at Conestoga College.
“Nanjing Marketing Group’s service is 5/5 stars. We appreciate their professional content planning, online event organization and social marketing for us.”
– Ryan Du, China Program Officer, Conestoga International Education
Ramping up online sales for Concept2
Concept2 sells high-quality exercise machines and already had some presence in China when it first approached Nanjing Marketing Group in 2019 to help increase traffic and sales for its existing Tmall and JD online stores.
We launched a Tmall and Baidu ad campaign in 2019. Like most of our projects, it’s important that we cut out the less useful traffic and focus on the most relevant. We avoided channels, keywords, and demographics that were less likely to drive purchases.
Within a month, they reached a profitable return on ad spend.
Increasing event registrations for the MBA Tour
The MBA Tour’s events help prospective students learn about their postgraduate study options. They already had a presence in China and Chinese staff, but they wanted to improve their marketing model.
We ran a comprehensive campaign across Weibo, WeChat, and other websites, utilizing the most cost-effective advertising and influencers (KOLs).
The campaign generated over 900 registrations for The MBA Tour’s global events in Beijing and Shanghai at a cost of 23.7 USD per registration.
Selling pizza for Papa John’s (for an ROI of 1,000–2,000%)
Papa John’s wanted to launch search ads in China and measure results.
Before concentrating on advertising, we helped create a plan to analyse traffic from Baidu Ads in Google Analytics’ e-commerce module and Baidu’s analytics tool. This allowed the US and Chinese teams to share what we learned and improve results. We then set the best-targeted keywords and created campaigns that kept customers coming back.
It became easy to attract both new and returning customers to purchase on-site, which helped push the regular ROI to 1,000–2,000%.
Building the brand and driving student recruitment for Grier School
Pennsylvania’s Grier School is a private boarding and day school for girls in grades 7 through 12, and has a reputation for its alumni going on to the most famous universities in the US. Despite this, when Grier first contacted NMG, they were struggling to replicate a similar presence and reputation in China.
Our goal was to increase their presence online, expand brand awareness, and eventually increase the number of leads and registrations. We localized their website for the Chinese audience and search engines to make it more accessible for potential students and their parents.
We established a strong content base and following on platforms such as WeChat, Weibo, Douyin, and Zhihu, and managed their Baidu Baike page. From 2018 to 2020, Grier moved from #120 to #92 in the national ranking for best boarding schools, and our social media and SEM campaigns continue to generate an average of 60 leads per month.
“It’s great to see that everything continues to move in an upward direction, especially the WeChat followers!”
– Jennifer Neely, Head of Admission at Grier School
Generating user sign-ups for Clicks Research
Clicks Research is a survey company that helps major brands across multiple industries collect anonymous feedback. Unfamiliar with the Chinese market, Clicks Research had difficulty getting feedback in China.
While the free-trial model was popular in other markets, it didn’t encourage users in China to sign up—and it also made them suspect it’s a scam. Taking this into consideration, we increased the platform’s reach to cover multiple channels, improving the brand’s familiarity with Chinese users and trust. This also allowed us to gather more information about users of all age groups and their preferences.
Through Weibo advertisements, which match specific products to users based on their preferences, we achieved our goal of having enough registered users to generate 100–200 participants per product tested. On top of this, we also built an interactive follower base on Weibo.
“Nanjing Marketing Group have been nothing but professional since we began working with their team. The team have been extremely helpful and amenable, considering there is a massive time difference between ourselves. We are ever so pleased with the results that Nanjing Marketing Group have helped us to achieve and in such a short space of time. We shall certainly continue to use Nanjing Marketing Group for future lead generation and online advertising. Thank you!”
– Robert Ayton, Director of Ayton Global Research
Brand name creation for Bazaart
Bazaart is a photo editor and graphic design app that helps you easily create beautiful photo collages, professional designs, and stunning collage art.
We created the Chinese name “百色特 Bai-se-te” for the app, which invokes the image of “a hundred colours.” Providing Bazaart with a suitable name was the first step towards localizing their brand and positioning in a competitive market.
“We were very satisfied with the service and process and felt that you were very responsive and professional. We also loved the app name options!”
– Gili Golander, Founder and CMO at Bazaart
Boosting CDL’s presence in China
Collège du Léman (CDL), founded in 1960 in Geneva, Switzerland, is renowned for its high-quality international education. In 2022, CDL aimed to expand its reach in China, a market with a growing demand for premium international schools.
To build CDL’s brand awareness and attract Chinese students, Nanjing Marketing Group devised a targeted digital marketing strategy. After analyzing competitors and market trends, we focused on key platforms, such as Rednote and WeChat. Nanjing Marketing Group tailored content to highlight CDL’s strengths.
“We partnered with Nanjing Marketing Group (NMG) to elevate Collège du Léman’s online presence in China, the experience was pleasant and positive. Their comprehensive audit of our digital marketing strategies was both detailed and deeply insightful, offering us clear, practical steps to increase our visibility and engagement across multiple platforms. We successfully attracted and enrolled new students, it really made a meaningful impact on our mission.”
– Hong Raemy, Admissions Manager Asia, Collège du Léman
7.2X Growth in inquiries: How Rednote helped Camino Barcelona reach Chinese students
Camino Barcelona is a Spanish language school based in Barcelona, Spain, and has been operating since 2006.
Facing challenges in reaching students in mainland China—due to limited brand awareness as well as geographical and time-zone barriers—the cooperation began in April 2025.
To better target students from mainland China and other Chinese-speaking regions, we started with a Rednote ads campaign, as Rednote had already been active for several months.
During the first six months, the Rednote ads campaign proved highly effective, resulting in a significant increase in inquiries, with the average monthly inquiries growing by 7.2 times.
“Lillian’s team has been exceptionally professional and proactive throughout our collaboration. They consistently provide thoughtful insights that help us improve. We’re especially impressed by how they take initiative and notice things we might overlook. Their dedication is truly appreciated, and we highly recommend their work.”
– Ke Yuan, Office Manager
Increasing conversions and monthly ROAS for Economy Bookings
Car rental platform Economy Bookings is a well-established marketplace with services in multiple countries. When the time came to target Chinese customers, Economy Bookings contacted NMG back in 2023.
Our initial strategy was to audit the Chinese website to provide actionable localization advice, then run Baidu ads to drive targeted traffic to short and long-tail keywords.
As of October 2025, Economy Bookings has seen an average monthly return on ad spend of 391%.
Raising awareness and generating sign-ups for Matmatch
Matmatch, based in Munich, Germany, is a comprehensive material database connecting engineers and material suppliers globally.
They first approached us in 2018 while attempting to break into the Chinese market, and we provided them with light-weight market research, including a review of competitors and recommendations for marketing channels.
Matmatch contacted us again the following year; this time, our goal was to build a strong online presence and drive inquiries among the growing engineering community in China. To achieve this, we localized their website for the Chinese audience and then audited it to identify and fix issues that may hinder indexing or ranking. At the same time, we developed an effective content strategy and achieved noticeable results in just six months.
The content we create and publish generates around 20K views per month just on Zhihu, and user sign-ups increased by 129% over the service period.
Sytheon – Chinese content marketing
Sytheon is a US-based company that develops active ingredients for the personal care industry. As they expanded into the Chinese market, they partnered with NMG to build a localized digital presence and connect with cosmetic R&D professionals across China.
We started by creating a dedicated Chinese-language website that communicates the scientific efficacy of Sytheon’s ingredients. Our SEO team optimized key product pages for Baidu Search, and we launched content marketing campaigns on platforms such as Zhihu and WeChat.
In the first six months, Sytheon saw a steady increase in website traffic on Baidu, along with growing engagement from professionals on Zhihu. The campaign continues to evolve, with a focus on building brand authority in China’s competitive cosmetic ingredients market.
“Working with NMG during this period has been an incredibly rewarding experience. Their team is highly professional, responsive, and always ready to go the extra mile. They consistently deliver high-quality work, meeting deadlines with precision. Communication is seamless, and their attention to detail is truly impressive. I’ve been particularly impressed by their ability to adapt to changing requirements and their proactive approach to problem-solving. Overall, collaborating with NMG has been a pleasure, and I highly recommend them for any project.”
– Kho Hui Gin, Operations and Customer Service Executive
Other Current/Recent Clients
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From Zero to 139 qualified leads: Building a scalable B2B lead system for CIS DRS
In 2023, international B2B debt collection CIS DRS sought to expand into China’s growing export market but faced major challenges, including strict financial service regulations, language barriers, and no local legal entity.
Working with Nanjing Marketing Group, CIS DRS launched a compliant and data-driven lead-generation system. We built a Baidu-hosted minisite to meet local advertising rules, optimized the keyword strategy for high-intent B2B searches, and implemented a rigorous lead qualification process.
Over two years, this collaboration turned a complex market entry into measurable growth, which saw a total of 831 inquiries, 27 new clients, and an ROI of 395% (Oct 2024–Mar 2025).
This project demonstrates how even in highly regulated industries, a carefully localized and iterative marketing system can deliver consistent, high-value results.