China Digital Marketing 101

Welcome to the Nanjing Marketing Group blog!  To make life easier for new readers, we've provided a few recommendations on where to get started: 

Intro & General Strategy

1. 5 Keys to Success for Implementing a Chinese Marketing Campaign - A good place to start
2. China Digital Marketing for Western Businesses - Discusses marketing channels further
3. Building Your China Marketing Team - First of 3 parts, including forming the mindset of success, setting goals & team roles
4. Brief Intro to The Chinese Language - Which type of Chinese should you use for marketing in China?

Chinese Search Engines

1. China’s 5 Major Search Engines
2. Baidu Basics
3. The Anatomy of a Baidu Search Results Page (2015)
4. Baidu SEO - How to Optimize Your Site for Baidu
   1. Baidu Webmaster FAQ
5. Baidu's Paid Search Interface

Chinese Social Media

1. Complete Guide to Chinese Social Media (2014)
2. Everything You Need to Know about WeChat
3. Everything You Need to Know About WeChat Public Accounts
4. Weibo Marketing
5. WeChat for Newbies - 6 Features You Need to Know
6. QQ Marketing

Websites, Payments

1. Problems with Hosting a Website in China
2. 5 Myths About Hosting in China and Chinese Domain Names
3. All about ICP Licenses
4. Online Payment - Alipay vs PayPal

Other

1. Baidu Analytics Guide
2. 7 Ways to Improve Your Video Conferencing in China